Sunday Sermon: Mark Earls on Copying and Originality

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In a world in which popular culture fetishises originality and uniqueness, Mark Earls, author of 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature', sings the praises of unoriginality and demonstrates the value of 'social learning' (aka copying).

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Event website: http://www.theschooloflife.com
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