Ripley's Believe It or Not!

Attractions Piccadilly Circus
  • 3 out of 5 stars
(8user reviews)
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Take a walk on the weird side with Ripley’s gallery of curious artworks, amazing facts and mind-boggling challenges

Robert Ripley, dubbed ‘the modern Marco Polo’, was a proper little action man, always in search of a good story. His regular cartoon feature for an American newspaper made him a huge celebrity in the early twentieth century, as he travelled and collected exotic artefacts from around the world. His cartoons were turned into a series of books, a live radio show and eventually a TV show, which saw him become the first person ever to broadcast underwater. In the days before Wikipedia and YouTube, Ripley was the go-to guy for amusement and amazement.

As a result, Ripley’s Believe It or Not! is a museum of fascinating oddities that still holds charm for modern audiences – because nothing beats standing in front of the real thing (and then Tweeting your mates about it). There are strange works of art created from everyday objects (a portrait of Michelle Obama depicted in bottletops, Michael Jackson made out of sweets), exhibits that tell you about the curious traditions of obscure cultures, and a showcase of incredible human feats – the man who had his body reshaped so he looked like a lizard, the tallest man on earth and so on.

There’s also an outpost of the Hard Rock Café here – a fashion collection with garb charting musical icons from Elvis Presley to Lady Gaga.

If you get a little restless just looking at objects, check out the Mirror Maze. Then see if you can twist and turn through the Impossible LaseRace, trying to avoid the laser beams and getting through the challenge in the fastest time. There’s a mind-boggling Black Hole walk-through and a digital graffiti wall, too – it’s all brilliantly silly, offbeat fun.

If you could imagine the opposite of the British Museum, then this would be it. Here the humdrum is remarkable because it’s just plain weird, not because it’s thousands of years old – right down to the wedding dress made from toilet paper. Besides, just like the British Museum’s Hans Sloane, Ripley was ultimately an obsessive collector and an enthusiast for new discoveries. He just happened to take himself slightly less seriously.

By: Laura Lee Davies


Venue name: Ripley's Believe It or Not!
Address: The London Pavilion
1 Piccadilly Circus
Opening hours: Open daily 10am–10.30pm. (Open 365 days a year)
Transport: Tube: Piccadilly Circus
Price: From £20.21 five-plus days in adv, £14.96 under-16s, family from £59.96
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Average User Rating

2.9 / 5

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David H
1 of 1 found helpful

IMHO ... If it was free, I am not sure I would recommend it.

£26.95 an adult, £19.95 per child. This include the (seemingly compulsory) purchase of a mirror maze @£3 and Lazer race @£2. The maze was mildly entertaining, the Lazer race had a huge queue (as did the lifts when trying to get between floors).

A lot of the exhibits were very obviously replicas and some looked a bit knackered.

The 'art' work was OK but not that good.

My son thought the view out of the windows was better than most of the exhibits, so did I.

The cafe, force photo session, sweet shop, gift shop and attached arcade game centre made the experience difficult of parent's contributing to a very expensive, low value day. I think they should have used the space to find more exhibits.

In my 15 years in London, this is the worst place I have been to, sorry f that offends anyone, just trying to be honest. 

Corina B

It is exactly what you'd expect to be as tourist attraction in the center of London. It's not awful, but it's definitely not worth the price when there are so many amazing things to do in London. It does not show anything of the city, and there is no point in traveling to see generic exhibitions.

Luisa G

If you are a tourist reading this, then please feel free to keep pumping copius amounts of money in to our economy through attractions like this.

If you are a Londner - you should know better. 

Amy H

My boyfriend and I visited Ripley's on Valentines Day at an after hours event. We got a free box of chocolates and a glass of champagne included in the ticket price which got our night off to a great start. We began by measuring ourselves up against the tallest man in the world, then jumped on some scales to see how our weight compared to the heaviest. We had lots of fun exploring the weird and wonderful exhibitions Ripley's had to offer. Ripley's wasn't all fun and games though, as we came across some pretty thought-provoking items in the museum. One of the most interesting was a tank of water which was as cold as the Atlantic when the Titanic went down. Feeling the icy water made this historic event all the more haunting. We finished up with a game downstairs, where we had to weave and duck over and above some laser beams in a James Bond style mission. We had loads of fun and got pretty competitive against the other couples racing to beat the clock. I would recommend Ripley's to everyone- all the people we bumped in to seemed to be enjoying the museum as much as we were! Look out for great deals on ticket prices or use a Time Out card. 


Great attraction to spend couple of hours. A lot interesting exhibitions, very educational, if you like to read and explore and broad your horizons- that's the place to be. A lot of photo opportunities, you can take pictures everywhere. Cafe is located in the middle of a huge library, very competitive prices. Welcoming, funny staff, everyone was very friendly.


Really was unimpressed. Too expensive for what it is. Unhappy staff.