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Brewdog

Bars and pubs, Breweries Soho
Recommended
4 out of 5 stars
4 out of 5 stars
(14user reviews)
Brewdog

Time Out says

4 out of 5 stars

A new Soho branch of the brewery specialising in branded anarchy.

Another week, another new Brewdog bar opening in London – that’s how it sometimes seems. The Scottish brewery’s Dog Eat Dog hotdog bar opened in Islington a few weeks ago, and now this central spectacular in the heart of Soho joins its roster of branches in every corner of town.

No great surprises in the styling, which has the same prison-yard chainlink-and-concrete thing as the other bars. No surprises in the craft beer selection, either – it’s typically great. Twenty taps represent Brewdog (we enjoyed the limited-edition Hop Fiction at £2.80 a half) and there is a healthy influx of guests. San Diego’s Stone brewery had an Anniversary IPA at £4.70 a third, which might seem extravagant but was worth it, exploding with fragrant Pacific Northwest hops. There’s something for the hesitant lager fan as well as the dedicated explorer of craft beer’s outer reaches.

What was surprising at Brewdog Soho, however, was the food. We’re used to pizzas, burgers, hot dogs, things served in plastic trays with checked greaseproof paper. Here, it’s subtle, seasonal, light, vegetable-heavy: someone here can really cook. There was a jar of lightly pickled ‘market’ veg, a small plate of pearl barley and wild mushrooms, an avocado salad with micro herbs. Maybe not traditionally booze-friendly food, but it cements this new bar’s position as more than just another post-work beerathon.

Details

Address: 21 Poland Street
Soho
London
W1F 8QG
Do you own this business?

Users say (14)

4 out of 5 stars

Average User Rating

4.2 / 5

Rating Breakdown

  • 5 star:6
  • 4 star:5
  • 3 star:3
  • 2 star:0
  • 1 star:0
LiveReviews|14
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1 of 1 found helpful
Tastemaker

Brewdog's marketing strategies are entrenched in provocation, so it's no surprise that they are a divisive topic. Love it or hate it, Brewdog have been at the forefront of the craft beer movement, daring punters to drink aggressively hoppy beers since 2007. Their Punk IPA is synonymous with motivating the taste for hop-forward American style beers in the UK and Brewdog has jumped on numerous opportunities to push forward innovation- they were selling Punk IPA in cans by 2011 and have opened Brewdog bars across the world, from Brazil to Japan. There are currently 28 bars in the UK alone- and this number will continue to grow explosively. 


The sheer magnitude of the Brewdog Empire is therefore a spiky issue with some beer drinkers. Putting that aside, Brewdog does have an exceptional reputation for training employees and hiring people who are genuinely fanatical about beer. It's not a joke, either- I've spoken to industry heavyweights who acknowledge that their staff training is unmatched. It's patently obvious when you saunter up to the bar in a Brewdog establishment- you can ask questions about the styles available, the hops used and for information on the guest breweries. I've always had excellent banter without any pretentiousness with the bar staff in venues across London.


I recently visited Brewdog Soho for the second time because I was desperate for a drink after an afternoon battling the crowds on Oxford Street- seeing as the likelihood of finding anything exemplary in the area was slim, we made a beeline for Brewdog. Many elements of the décor are consistent across the Brewdog bars: expect a modern taproom style bar with a rotating marquee sign beer menu overhead. There's often a good selection of bottled beers on offer to drink in or take away and bars offer food menus to visitors, which can focus on hotdogs, burgers or even cheese boards to match with their beers. The surroundings are usually characterised by industrial-chic furnishings and fixtures- think exposed light fixtures and ceiling grates, a focus on the bar, wooden tables and stools. They are effortlessly trendy, but it's the engaged staff that keep the atmosphere grounded. Clientele can vary from anything from serious beer drinkers to suited bankers to stag parties.


Brewdog Soho has cunningly incorporated the characteristics of the surrounding locale into its bar- relatively inconspicuous from the outside, the bar boasts a neon sign reading 'BEERPORN' and the dearth of natural light inside evokes a mild sense of a dodgy speakeasy- but it works. The bar is set across two floors and there's even a 'craft beer sexline' downstairs for the insidiously curious. Upstairs is generally continuously buzzy with crowds ebbing and flowing while the downstairs area offers some refuge and tends to be more tranquil.


Brewdog offers a retreat from the heavy footfall of Oxford Street and Tottenham Court Road. You can generally get a seat in the afternoon and with about 20 beers on tap (and a plethora in the fridges), you're bound to find something to quench your thirst, whether it's from their own ranges, which can carry high ABVs and slap you in the face, to some sessionable saisons from a guest brewery. They often have a great range and work closely with local breweries (Beavertown in particular).


If you don't know where to start, I suggest opting for a flight board, where you can try four 1/3rd pints that is either pre-selected or you can mix and match based on your own preferences. Always relishing an opportunity to generate buzz, Brewdog releases some novel beers in small batches, their Abstrakt range and limited editions- they even serve their Jet Black Heart on nitro, a new technology for pouring the perfect pint.  So it can be hard to decide on only one.


Forsaking your feelings towards Brewdog as a brand- or ignoring their controversial and intensely divisive marketing techniques- this is still a great haunt in central London that shouldn't be overlooked. Perfect for discovering a new beer, enjoying a good pint that will always be served with exceptional care and style, or even just playing a game of Connect Four over a Punk IPA (I've seen it). 


Banish the haters and go check it out for yourself- be a punk and take a page from the Brewdog manifesto.

tastemaker

I popped along to BrewDog in Soho over the weekend and loved the relax setting. It is very warm and toasty inside and a pint in your hand what else would you want? The staff are very friendly and help you choose the right beer for you- allowing you to taste before you buy. BrewDog are very accommodating for dogs in their bars so feel free to have your furry friends join you for a pint (sadly they only get the dog bowl version). 

tastemaker

This is a great venue for after work drinks, but note that it gets busy even midweek.  I have to admit that I own shares in the company, but that hasn't impacted my opinion.  The beers can be a little expensive, but there are good.  My favourite is the Jet Nitro and it is a must for any stout lovers.  The staff were great and dealt with a disruptive customer very well.  We also did a beer tasting, which was fun.

tastemaker

Obviously Brewdog offer up a great range of bears and ales, but there's also a decent selection of spirits too (Lone Wolf G&Ts: yes please!). The food was surprisingly good, the staff were friendly and helpful, and the atmosphere was lively without the clientel being obnoxious.

Overall a great place for a casual meetup!


I was very impressed by the Soho branch of the brewdog empire. It has a very industrial style which I loved with lots of metal paneling and florescent lighting. It is possible to reserve a table which is always a big plus. I stuck to gin and tonics (which were well prepared) though brewdog would be better known for it's beers. They had a great selection and I didn't hear any complaints from my fellow guests. A good central location for a get together.


Popped in for a drink after work with some colleagues, was very busy given it was a Tuesday night but we managed to get a table - can only imagine how difficult this would be of a weekend.


I'm not a beer drinker and decided I didn't fancy wine (was surprised to see it on the menu) so opted for Diet Coke as ginger beer was apparently out of stock.

Interior is well done, with decor giving it a warehouse effect. Atmosphere is okay and quiet enough to hold a conversation.

Geared towards the craft beer drinking hipster lads so great for a bunch of guys wanting a cool place to a drink but not a very feminine or cosy enough for me so unlikely to return.

Tastemaker

As always, great beers, great staff, cool interior - very nice! As always, very busy, often hard to get a seat!


Brilliant beers and wonderful atmosphere! Knowledgeable helpful staff with an incredible selection of food (multiple vegetarian options.) All round great bar fab for casual day drinks or a good bustling night out.


Great atmosphere on weeknights and a huge range of amazing craft beer. Wings are the go to when it comes to the food there.

tastemaker

On the vibrant Soho high street, Brewdog teased my boyfriend and I to enter among the happy post work revelers. The bar offers a fantastic range of beers and brews to delight lovers of all things craft from IPA's to lagers. 


For myself, not much of a beer drinker I was excited to try their homemade fruit beer slush and I definitely recommend it as a fun alternative !


The food was a let down, expensive for what we ended up with and no that nice. The hot dog was rubbery, the chips were a small portion and it was just underwhelming.


Great beer, fun atmosphere, excellent night out mid week after work but don't eat there you will be disappointed.

Staff Writer

Went for a beer tasting masterclass and the knowledge these guys have is spectacular!


All the beers were wonderful, much better than your standard Stella or Fosters. I actually managed to discern some of the tasting notes, which has never happened before.


We had a meat and cheese board as a pairing which was also top notch.


Everyone needs to pay attention to Brewdog, this is top quality beer

moderator

Always afraid of hyped up place, I was reluctant to go, but very happy I did. They cater to a variety to tastes - all of them good and service is quite quick. It does get quite hot inside, and the outside isn't that accessible since there is construction in the works. They do have a downstairs area, but even hotter down there! 

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