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10 London fashion bloggers every style-conscious Londoner should know about

Matilda Egere-Cooper

This tribe of fashion troopers are doing the capital proud with their style, creativity and sartorial tips. If your wardrobe could do with a little inspiration, look no further than these leaders of the London fash pack: 

Aaron Christian of Individualism 


A photo posted by INDIVIDUALISM (@individualism) on

Aaron heads up Individualism – a blog run by a collective of crush-worthy trendsetters who are helping men look catwalk ready with their handy advice on original style and good grooming. He works as the video style editor for Mr Porter too, so you can trust that he knows his stuff.

Alexandra Stedman of The Frugality

Alexandra Stedman

 Don’t let the name of her blog fool you: there’s nothing cheap about this stylist’s gorgeous threads of choice, but she does do a mighty fine job of dressing for less without scrimping on the quality. 

Fred Butler

Ash Narod

Fred’s rainbow aesthetic inspires everything she does – from creating accessories and props for pop darlings like Gaga and Minaj to blogging about her colourful adventures in London’s fashion, culture and running scene. 

Frédérique Tietcheu

This Parisian fly girl could be London’s answer to Solange Knowles. With her fierce 'fro, winning smile and eclectic sense of style, Freddie’s #OOTDs are always flawless while her SHE Unleashed video series is confidence coaching for the Vogue generation.

Jai’me Jan


A photo posted by Jai'me Jan (@jaimelondonboy) on

Jai’me says he eats, sleeps and breathes fashion – and considering his impeccable garms and insider knowledge has seen him work his way up to bagging front row seats during Fashion Week, it’s hard not to believe (or envy) him. Peruse his blog for scoops on fashion shows, street style and the latest collections for guys and gals.

Jonathan D Price

Jonathan D Price

Also known as Garcon Jon, this award-winning street photographer is a don at capturing flicks of sophisticated-looking men around the capital and beyond. His blog is inspiration for days.

Laetitia Wajnapel

Mademoiselle Robot was originally created by journalist/photographer Laetitia Wajnapel as a way to keep in touch with her pals when she moved from Paris to London. Eight years later it’s become an authoritative hub for effortless and chic fashion, food and travel.

Martell Mr Flyy Campbell

Martell’s modern dandy style is so sharp, he’s been papped by GQ, Vogue and Vanity Fair, often with his equally stylish sister Donya-Patrice. His blog of handy style tips shows you how to be camera ready whatever the weather.

Steve Booker

This down-to-earth Londoner doesn’t just blog about style and travel: he vlogs about it too – and his adventures are shot so beautifully, it’s no wonder he clocked up an impressive 170,000 YouTube subscribers. Doesn't hurt that he's a nice guy too.

Susanna Lau


A photo posted by Susie Lau (@susiebubble) on

Miss Susanna Lau is fashion blogger royalty. Since launching Style Bubble nine years ago, the fashion world has bowed down to her radical and imaginative insights which has landed her a cushy career doing what she loves. File under 'life goals'.

Got a passion for fashion? Check out our guide to London Fashion Week 2015

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