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A pop-up in Fitzrovia is turning sour foods into something sweet

By Nicola Arencibia
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What do you do if you don’t want to eat bitter flavours? Chew on something sweet instead – duh. And there this post could end, if it weren’t for a tenuous collaboration between Fitzrovia toilet-turned-coffee shop Attendant and a company that makes e-cigarettes. The duo is preparing to introduce Londoners to yet another miracle berry – this one with the dubious superpower of making sour flavours taste sweet.

People visiting Attendant from September 28-30 will have the option of ordering an espresso and a plate of five bitter flavours (such as yoghurt and lemon slices). Then, after popping a ‘miraculin’ pill, they’ll be able to consume what they’ve bought without wincing. Which kind of raises the question: if they knew they weren’t going to like the taste of what they were buying, why buy it in the first place?

Perhaps the biggest news is the temporary return of smoking in restaurants. For one night only, smokers will be able to puff away on a free e-cigarette indoors without censure – and eat and drink at the same time. For smokers, it’s a break from exile under an awning (if they’re lucky) or in a drizzle (if they’re not). Sweet. Non-smokers, however, might feel slightly bitter.

The Attendant, 27A Foley St, London, W1W 6DY

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