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An east London pub has turned a break-in into a clever marketing opportunity

Isabelle Aron

The Artillery Arms

The manager of a pub in east London is making the best of a bad situation after the pub was broken into at the weekend. Tony Bennett, who lives above the pub, was woken up by the burglar alarm after someone smashed a window pane in the entrance to The Artillery Arms near Old Street.

But apart from some smashed glass, the pub escaped unscathed. The culprit was scared off by an Uber driver who purposely drove the wrong way up the road to get rid of him (any excuse, eh?). And the manager isn't letting the incident keep him down. The pub was open for business the next day, complete with a new sign that read: 'This pub is so good that someone tried to get in 8 hours before we open!' Every cloud, and all that.

In other weird news, the Loch Ness Monster might be on the loose in the Thames.

And you can now send someone a real life aubergine emoji. 


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