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Booze you can inhale: walk-in cocktail cloud to open at Borough Market

By
Alexi Duggins
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bompas parr cocktail cloud alcohol mist booze borough market london bridge

Talk about booze breath: food experimentalists Bompas & Parr are to open a six-month-long installation at Borough Market where you can walk about in a cloud full of booze. Their Alcoholic Architecture installation's booze-mist will be made in a ratio of one part booze to three parts mixer, with punters donning protective suits and spending an hour wandering around in it to try to get tipsy from inhaling it and letting it seep into their eyeballs (we're not making this up).

So much booze will be in the air (it'll be 140 percent humidity) that you'll be able to see less than a metre in front of you, although they reckon that after an hour, you'll only absorb one shot's worth of booze. Still, apparently absorbing it this way bypasses the liver, making it 40 percent more efficient than drinking it, so hopefully it should have more of an effect. According to our food editor Guy Dimond, a similar idea was doing the festivals circuit about eight years ago – indeed, Bompas & Parr ran it as a pop-up a few months ago – and there is a downside: the booze tends to lack the flavour you get from just drinking it. Still, Bompas & Parr reckon it's also a lower-calorie alternative to normal drinking. One thing's definite: it'll literally be a gas.

Off-peak tickets cost £11.50, peak tickets £13.50. Opens July 30. To book, see alcoholicarchitecture.com.

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