Woah there, is that the Piccadilly line running along the floor? If a clever design student has his way, bringing the tube lines to the pavements of London could be the future.
This is a sneak peek of 'Streetlines' – a creative campaign by student Jamie Quantrill, which involves marking out each London Underground route to make it much easier to get from A to B by foot.
Responding to a brief by Ford at the D&AD design and advertising awards, the 22-year-old Londoner came up with the idea after he was caught out by – you guessed it – a tube strike last summer, so he wanted to show commuters that most stations in central London are within walking distance.
Sure, it's a pretty simple concept, but it impressed this year's judges so much, it picked up the New Blood Award which recognises talented students and graduates. Nice one, Jamie.
Still, don't throw away your Oyster cards just yet, London – all we need now is for someone to actually make this happen. Er, Sadiq?