Last September when London label Meadham Kirchoff confirmed that it was closing, approximately one million hearts smashed into pieces. It had somehow managed to tap into a vision of how girls really saw themselves – feminine but with definite edge, it was always perfectly pitched. But today, like a fashion phoenix rising from the ashes, Edward Meadham has revealed his new project, Blue Roses. Launching exclusively into the ever brilliant store Dover Street Market and with incredible campaign imagery styled by the designer himself, unlike the almost otherworldly and really quite impractical (but in a great way) collections from Meadham Kirchoff, Blue Roses is machine washable and very affordable, with prices starting from £48.
All of which is exciting enough, but just look at how excellent it is: