Isn’t it annoying when all you want is to get your mitts on the free samples at Harrods food hall, but you end up getting lost in the cosmetics department and sprayed with random perfume testers instead? Well, now no longer. London’s landmark department store has installed a hi-tech sat nav so shoppers can easily traverse the building’s seven floors. No, this isn’t the plot of an episode of 'Black Mirror'. Harrods has actually installed 500 'iBeacons' around its 167-year-old building, which can detect each shopper’s location on a Mobile Store Guide.
So now if you can’t find your way to Dior, all you need to do is download the guide app on your phone, type in your destination, press a route button and the ‘accurate indoor positioning experience’ (as Pointr – the brains behind the technology – describe it) will show you the way. Not only this, but any savvy shoppers can plan their route through the store before they visit.
At the moment only iPhones and iPads can download the mapping app. Sorry, Android users, you'll just have to do your Christmas shopping the hard way.
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