The Lexi in Kensal Rise is one of our very favourite London cinemas, small in stature but packing a big punch when it comes to screen size, sound quality and general cosiness – plus all the proceeds go to charity. Built in an old meeting hall, the cinema suffers from the fact that, from the outside, it doesn't look much like a plush picture palace (despite having the words 'I Am A Cinema' printed in huge letters on the front).
But that's all set to change if the Lexi's new Kickstarter campaign proves successful. They're raising funds to purchase a readograph – one of those old-school marquee signs with the moveable letters, the kind that just screams 'cinema'. Rewards include movie tickets, the chance to be part of a Carrie Fisher-themed mosaic, a lesson in using the Lexi's amazing old-fashioned popcorn machine, or a private screening complete with pizza. Plus every time you're in Kensal Rise you can wander past it and feel a flush of pride.