Former pop-up gallery Lights of Soho launched as a permanent gallery back in May, setting up shop on Brewer Street to prove that neon signs aren't just for strip clubs and 24-hour casinos. Today (October 8), it launches its first open submission show, 'Signs That Say What You Want Them To Say', featuring neon and light art from 36 new and established artists.
As well as plenty of artsy neon signs, the exhibition will showcase artwork and sculptures that use light in other ways, including this machine made entirely from discarded materials in east London, which is powered by a lawn mower engine.
And if the gallery's previous exhibitions are anything to go by, you can expect plenty of Instagrammable material, whether you're feeling deep and meaningful...
See some more artwork from the show:
Lights of Soho, 35 Brewer Street, Soho, W1 0RX. 'Signs That Say What You Want Them To Say' runs October 8–November 21.