Good news, Londoners all now have incredible bionic eyes that let them read badly contrasting minuscule writing from long distances. Or at least it seems that's the assumption made by everyone opening a new cafe/shop/restaurant in London these days. New Tumblr 'Black Shops White Writing' has identified the signage trend that is so damn common right now that once you notice it, you will see it EVERYWHERE! Sorry.
Next time you spot one, take a snap and send it through to 'em to appear in the hall of 'wait, what is that place called?! *squints*' fame.
See so many more at blackshopswhitewriting.tumblr.com.