We don't know precisely what it is about the spiral staircase in Tottenham Court Road department store Heal's, but something about her shapely curves draws in London's photographers like moths to a flame.
© Andrea Pucci
The building was completed in 1854, but the spiral stairs, known as the Brewer Staircase, weren't added until 1914.
It was designed by architect Cecil Brewer, who was also the cousin and best friend (aw!) of Ambrose Heal.
One hundred years later, it's still one fine-ass set of steps, as photogenic from above as below.
© Naf Selmani
The striking hanging lights seem to be a more recent addition, however – only added in October 2013.
© Mister T
It's a fine view in portrait.
© Real London Photos
And positively gothic in black and white.
© Christian Beasley
Reversed out, it's clearly an enormous eye gazing down at us all.
© Original by Doug's Lumix
In any (stair)case, the siren song of these sexy steps continues to prove utterly irresistible.