Vegetarians, rejoice! Pret's veggie pop-up, which opened in June as a one-month trial, is sticking around as a permanent fixture of Soho, thanks to its popularity with vegetarians and meat-eaters alike. And in what is turning into a very good news day for vegetarians, Pret has also announced plans to open more veggie-only restaurants in the future, with one potentially popping up in the City of London.
The meat-free store defied predictions that sales would fall by 30 percent – instead, sales at the Broadwick Street branch were up 70 percent in June. Clearly, Pret underestimated Londoners' hunger for decent vegetarian lunch options. Suppose there's only so many egg and cress or plain cheese sandwiches you can stomach.
Over 20,000 of you sent positive feedback to Veggie Pret HQ, including Sir Paul McCartney. Pret A Manger CEO Clive Schlee wrote on the Pret blog: 'The move towards a plant-based diet is gathering momentum, especially among millennials. Vegetarians and vegans are an articulate and social media-savvy group. Many of you have been advocating eating less meat for years and have been thrilled to see a major UK business take up the cause'.
If you haven't visited yet and you're wondering what all the fuss is about, the menu includes over 45 brand new vegetarian and vegan recipes, freshly made smoothies, open sandwiches (rye bread piled high with tasty toppings), savoury yoghurt, and kombucha (fermented green tea). But it's not all salads and pulses, the bestsellers include a vegan chocolatey coconut bar (basically a healthy Bounty), and a seriously tasty cacao and orange pot.