On Monday a security guard in Sainsbury’s on Hackney Road allegedly told a shopper that holding hands with his boyfriend was 'inappropriate'. You may remember a similar incident happening in a branch of the supermarket in Brighton a few years back when two women were also called 'inappropriate' for kissing in store. People reacted by holding a defiant mass kiss-a-thon in the shop where thousands puckered up. This was also the response after a gay couple were kicked out for snogging in the John Snow boozer in Soho.
Now, once again in protest against the homophobic remarks, people have organised a Big Gay Kiss In this Saturday at the offending Sainsbury's in east London.
It kicks off at 6.30pm and people are being encouraged to hold hands and get smooching.
Find out more on the Big Gay Kiss In Facebook page.