John Bell & Croyden

Health and beauty, Pharmacies Marylebone
  • 4 out of 5 stars
(3user reviews)
4 Love It
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John Bell & Croyden

After two centuries of dishing out cures to Londoners’ maladies, age started to wither this venerable pharmacy: cue a multimillion-pound revamp that balances an imposing heritage with a new range of products. Intriguing bits of antique paraphernalia are dotted among of-the-moment wellness fads – JB&C houses a royal prescription book, so you can gawp at Queen Victoria’s beauty secrets (cold cream and Coraline toothpaste, FYI). The store is also home to a globetrotting selection of fancy brands, from French cult favourites including Embryolisse and La Roche Posay to under-the-radar Antipodean suncare. You might come in looking for blister plasters, but you’ll leave with a bathroom-cabinet’s worth of loot.

As featured in the 100 best shops in London

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John Bell & Croyden says
Since 1798, John Bell & Croyden has been renowned for offering a large breadth of product and service, rivalling pharmacy and department store neighbours with an unmatched range of traditional, new and ground-breaking product offerings.

Currently stocking over 12,000 Best of British and globally sourced products across its skincare, vitamins and supplement, mobility, and independent living departments. Our dedicated team of buyers work tirelessly to bring you the very best products in health and well-being, presented to you instore in the heart of London or on Prime Now.
John Bell & Croyden’s host of handpicked products ensure loyal customers have access to the latest in technology and trends, continuing our mission to always deliver the best in quality and heritage with some well-loved luxury classics such as Kent, Mason Pearson, Penhaligon’s and handpicked products from some boutique brands e.g Skinceuticals, Zelens, Balmain, Kure Bazaar, Miller Harris, Lola’s Apothecary and Prismologie to name a few.

Being a royal warrant holding pharmacist to Her Majesty the Queen, we aim to create a memorable and luxurious shopping experience that customers will want to return to time and time again.
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By: Katie Rosseinsky


Venue name: John Bell & Croyden
Address: 50-54 Wigmore St
Opening hours: Open 8.30am-7pm Mon-Fri; 9.30am-7pm Sat; noon-6pm Sun
Transport: Tube: Bond St
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Average User Rating

3.7 / 5

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1 person listening
Grace I

I have loved this shop for years--the staff seem to know more about vitamins and natural remedies than staff at any other health food store or chemists in London. So I was a bit worried when half the store closed in 2015 for remodelling. Clearly the owners knew that moving the cosmetics hall from the side of the store to the front corner would draw in shoppers other than health freaks (like me). It is a gleaming and very pretty cosmetics hall but the real items of value here are incredible ranges of health merchandise, from homeopathic remedies to pill boxes to neck braces and canes to alternative toothpaste. The chemist will fill prescriptions and various other visiting or resident specialists will give all sorts of medical advice. If you have an ache or pain and need advice, this is the place to come. I still walk out happy at every visit despite the flashy cosmetics hall remodelling.


What a lovely store with this great atmosphere. Very good service and a lot of interesting products. I was also really impressed by this wide range of new cosmetic brands they offer. One of the best pharmacies/healthcare stores I have ever been to.