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Health and beauty, Hair salons Fitzrovia

Time Out says

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‘Beauty first’ is the philosophy at Saco. Which means whatever ideas (or ego) your stylist has, they’ll put them aside if they won't make you look and feel beautiful. It’s a refreshing approach, one that means you won’t end up with an asymmetrical bob and a blunt-cut fringe – unless, of course, that’s a look you can totally rock.

Having moved away from the tourist trade at its former Covent Garden branch, Saco’s latest salon is nestled on a quiet Fitzrovia road off Goodge Street, and is perfectly geared to its local clientele: busy office types after a fuss-free, high-end service. The narrow salon is sleek and simple, and there’s not even a whiff of pretension among the talented cutters and colourists. In fact, even a session with Richard Ashforth, one of the founders, is an entirely laidback affair which includes a reassuring consultation and plenty of chat about face shape, hair length and ‘beauty enhancing’ styles.

Cuts start at a very reasonable (for central London, at least) £48, a blow dry comes in at £25, and colour services start at £95.



Address: 4 Charlotte Place
Transport: Goodge Street tube
Opening hours: Tue 09.30am–6.30pm; Wed 10am–7pm; Thursday: 10am–9pm; Friday 10:00am - 7:00pm: Sat 09.30am–6.30pm. Closed on Sunday
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