Health and beauty, Hair salons Fitzrovia
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Venue says Feel the love… Get 20% off your first visit to Saco during February. Quote 'TO20' at time of booking.

‘Beauty first’ is the philosophy at Saco. Which means whatever ideas (or ego) your stylist has, they’ll put them aside if they won't make you look and feel beautiful. It’s a refreshing approach, one that means you won’t end up with an asymmetrical bob and a blunt-cut fringe – unless, of course, that’s a look you can totally rock.

Having moved away from the tourist trade at its former Covent Garden branch, Saco’s latest salon is nestled on a quiet Fitzrovia road off Goodge Street, and is perfectly geared to its local clientele: busy office types after a fuss-free, high-end service. The narrow salon is sleek and simple, and there’s not even a whiff of pretension among the talented cutters and colourists. In fact, even a session with Richard Ashforth, one of the founders, is an entirely laidback affair which includes a reassuring consultation and plenty of chat about face shape, hair length and ‘beauty enhancing’ styles.

Cuts start at a very reasonable (for central London, at least) £48, a blow dry comes in at £25, and colour services start at £95.

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Saco says
We believe in a warm welcome, an affordable and luxurious service and the very highest of standards of work. Our award winning and super talented team of stylists and specialist colour technicians are available for complimentary consultations and appointments now.
Our services:
We offer a wide range of services including haircutting, colouring, highlighting and a multitude of specialist treatments each designed specifically for your hair. We pride ourselves on our knowledge, experience and our ability to consistently deliver great results for all salon guests.

Our brands:
We stock Kevin Murphy, OSiS & Schwarzkopf Professional alongside our own lines of styling, care and professional products.
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Venue name: Saco
Address: 4 Charlotte Place
Opening hours: Tue 09.30am–6.30pm; Wed 10am–7pm; Thursday: 10am–9pm; Friday 10:00am - 7:00pm: Sat 09.30am–6.30pm. Closed on Sunday
Transport: Goodge Street tube
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Average User Rating

4.7 / 5

Rating Breakdown

  • 5 star:64
  • 4 star:5
  • 3 star:0
  • 2 star:0
  • 1 star:4
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2 of 2 found helpful

When I moved to London I was looking for a hair salon close to work, I came across Saco and thought I'd give it a try. When calling up to book an appointment I was asked a few questions about what I was looking for and the receptionist suggested JR as my stylist. I think it's honestly the best suggestion anyone has ever made to me. Not only is JR friendly, cool and funny but he's an amazing stylist and cuts my hair like no other. He listens to what I want and never does anything that wouldn't suit me, I'm always flooded with compliments about how great my hair looks every time I've seen him. I now get my hair cut and coloured here and if you are looking for a decent salon and an amazing stylist then Saco is the place and JR is your man!

1 of 1 found helpful

After first moving to London I first saw Debbie at Saco when she was a student, and was so thrilled with the hair cut and color, that I am now returning as her client. I've been consistently complimented on how well both the various short cuts and blonde tones compliment my facial features and coloring that it is clear Debbie understands technique combined with thoughtful personalization. Though my upcoming wedding is back in the States, I scheduled an appointment in London with Debbie (the week before!) as I trust her completely, and couldn't be happier with the results!

1 of 1 found helpful

I have to agree with the reviews below. I have been going to Jamie to colour my hair for many years and have chased him around town from salon to salon because I trust him implicitly with my hair. He doesn't blindly do whatever you ask him, he genuinely advises on what will suit you and what will not. He is incredibly talented and lovely and is always up on the latest colour trends. He's happy to be experimental whilst always being honest. On the one occasion I didn't like what he did, he whipped me straight back in to the next available appointment to fix it for free. Love that man.


I’ve been visiting this salon for the last 5 years and it’s never disappointed! I see Sam for my colour and JR for my cut and would highly recommend them. It’s rare that you find a salon with great hairdressers as well as attentive apprentices and who offer wine!

I came to Saco with a very bad and destroyed hair.

Ana is the hairdresser that saved it and took extra care of it. She did an amazing job and after two visits I am not afraid to say that it’s the best place I have ever been to.

All crew is absolutely nice and helpful.

Reasonable prices as well.

I have been to see my hairdresser Ivan at Saco twice now. He is really great and very attentive. After the haircut, so many people have complimented me on my hair. I must say that I am very happy with my new hairstyle.

Definitely recommend this!

I tried Saco for the first time today. I had a great experience. JR was my stylist. He is very talented and listened to what I wanted. I will definitely go back!

I was desperate for a revision hair cut while traveling for a month in Europe. I found Saco Hair Salon via TimeOut London and decided to give them a try. I cannot say enough good things about this Salon! I had a really fabulous experience. Scheduling was a breeze and completed over email with always timely responses. Derek was my stylist. He was superbly attentive to my concerns and gave great advice about what we should do. He then gave me a beautiful, careful, stylish cut that I totally love. Everyone at the salon was friendly, helpful, reassuring. Great value. I wish I lived in London and could return to this place on a regular basis! Highly recommended.

After reading all the excellent reviews about Saco on TimeOut, i decided to book an appointment.

I explained to the Saco team what I was after and they scheduled me in with Debbie. I'm a bit panicky when it comes to hair (just like most women) especially because in my student days i did a lot of hair modeling for top stylists (catwalks, seminars, competitions etc) so i have pretty high standards for what hair styling should be.

On my first visit to Saco, i had just had a 2 year break from modelling and had not been to a hairdresser at all... I was cutting my own hair as i had no idea where to go!

My experience with Debbie has far exceeded my expectations and I'm thrilled to have found the right hairdresser.

Her technique is very fine and she understands trends very well. Debbie has added amazing layers to my hair, and many people comment on it!

I highly recommend her! Debbie is a gem!

 I've been seeing JR for a few years now after reading timeout and really owe it to him to write this review! I had long hair for years (that got tied up and forgotten about) but now fashion a choppy bob which I love and I'm always really pleased with what he does. For as long as I am in London I will see him and would recommend him to anyone as he is not only a lovely guy but also amazing with my hair!

My first visit to Saco the other day because the one and only Derek has returned! Best stylist in town and fantastic to have him back!

Patricia at SACO has literally saved my hair.  I damaged my hair so much over the years (curlers hair straightners) that it was like straw. Also I hardly ever cut my hair because I was too scared and I don't trust hair dressers. It was uneven, thin, dead, I always tied it up because it looked like a mop.

I did my research and SACO came up so I gave them a go. Patricia recognised I was scared of cutting my hair so she set out a plan for me involving a gradual cutting process that meant I didn't need to completely cut it all off. It has been a year now since I have been going to SACO and my hair has been incredible since the first time Patricia cut it. 

Going to her was the best thing I have ever done as it has restored my confidence (hair is a big deal to some people).
Today my hair is thick, long, great style, shines and feels amazing - EVERYBODY loves it especially me - and it is because of Patricia. She knows what you want, even before you do. She does what you want and to perfection. She is a saint. It is a bonus that she is a delight too. She remembers details about you from the previous visit and is genuinely a beautiful person. 

If you are like me, and you feel like you have no hope, go to SACO. Really they are amazing and understand what you need and have extremely talented hair dressers. Also, the other stylists/hairdressers there are really friendly and the place is welcoming and professional as a whole - I would highly reccomend them. 

Thank you thank you thank you - I can't reccommend SACO enough especially Patricia. :) 


As a mature woman I was not sure if my individual needs would be considered but both Debbie and My-Ha gave me confidence in their advice. I can't remember any hairdresser spending so much time on getting a sharp, beautiful cut as Debbie did. My -Ha really listened to me and then gave me a lovely light but natural colour as well as being friendly and interesting as we chatted. Thank you ladies- you are well worth my journey from Poole in Dorset. See you soon.

I saw Debbie at Saco and she was amazing.  I have a very delicate scalp and she was very understanding and gentle cutting my hair.  I was very impressed as she took into consideration the shape of my face, texture of my hair and the fact that I required a low maintenance haircut.  I am very very pleased with the results and will definitely be visiting Debbie in the future.

I was stopped in Brick lane by Debbie, she was a student in SACO, offered me a free haircut, and I had to be her model to let her practice in return.
Debbie always listens carefully (due to my limited English. :P) and makes sure that I fully understand what she gonna do in each step. My hair is thin and soft, so I kept short for many years, but I was thinking to change from short to long. Since April. 2014 till now, after few times practices and I became her client, now I have a wonderful lob. So love the shape and layers of my hair, and it's because of Debbie. xx :) 

Monica Lan,Pei-wen

I am a regular client at the Salon since I have had my first haircut with Debbie . The last one was fabulous! I have long wavy and messy hair but She managed to bring back my natural curls. She always listen carefully to what I want and need, giving me the best advices and solutions possible. She is a talented professional stylist but also very friendly: I always have a lovely time at the salon .

I highly reccomand her and looking forward for my next appointment! Thanks again Debbie !

Decided to visit Saco from the reviews on Time Out and also from recommendation from a friend. Had my hair highlighted by My-Ha and cut by Debbie and what a great experience I had. Both were very knowledgable and suggested suitable colours and shapes for me in the consultations. The salon has a really nice atmosphere and felt comfortable throughout. Walked out of the salon feeling fabulous and confident! Already booked my return visit! Thank you so much ladies!

Based on Timeout recommendation I decided to give Saco a go. Initially I thought the stylist knew exactly what I wanted but in the end it was contrary. I have very thick, rebellious hair and so far I have never been disappointed ever with my haircut as I explain exactly what I want. The stylist didn't know the basics how to cut the hair I felt. Left with almost tears in my eyes. HORRIBLE!  Timeout you let me down big time.

I always get my hair cut by Tommy! Never ever had a hairdresser where there can actually be silences that aren't awkward. His warm and caring personality puts me at ease and makes me feel comfortable and well looked after whilst he styles my hair to perfection at every visit. 10/10. Go. Get your hair cut with him now!!

Tommy cut my hair for the second time - all I can say,  he is an incredi

ble cutter, finally found the best stylist for my fine hair - amazing!!

I experienced Saco for the first time this week after some googling and was thoroughly impressed! I knew instantly I was in capable and talented hands with Jamie and Tommy who revived my hair, and I left Saco feeling like I just stepped out of a salon!! I couldn't recommend it enough, thank you guys for working wonders!

I visit Saco almost every week, I work in the area and I am often nipping in either to see Sam for some highlights, or maybe a Peach / Rose tint if I'm feeling restless! Then I see JR for my haircut, whether it's a messy fringe, a trim or a restyle he knows what I'm getting at! I would recommend these lot to anyone and have done a few times, all of which are now regulars there too! 

I have to say, I'm the kind of person who is very picky about my hair and going to hairdressers is always a bit of stress for me. I chose Saco as I was intrigued by Time Out review - that personal approach was exactly what I was looking for. From the first minutes I felt like I've been going to this salon for a long time, very friendly and somehow unique atmosphere! If any worries were still present after a warm welcome, those completely vanished while JR was cutting my hair. He not only gave some professional advises, a great cut that suits my face, but also was very fun to talk to ( that was the end of a long working day I mind you!)

Also, for such a great experience and being a high-end salon the prices are more than reasonable.

No doubt I'm coming back to Saco for a fresh cut next time.

You will definitely miss out, if you don't try Saco!

I first came across Saco through a starter deal, four years ago. One session with the lovely Patrizia had me converted. Her attention to detail is impressive. Patrizia introduced me to keratin blow dry treatments, which has saved me much straightening angst. I now go to Tommy Taylor for cuts. Tommy takes equal pride in his work, combining mastery of the scissors with an instinct for creating whatever 'look' I'm vaguely trying to convey. Trips to Saco are always an uplifting experience and the atmosphere is professional but fun and unhurried. Having my hair washed on a recent visit by the salon's founder, Richard Ashforth, confirmed for me that this salon really does put its clients first. I would and do always recommend Saco to friends. Keep up the good work!

I discovered Saco when my long time colourist - Jamie - moved there. Jamie is a fab as ever and I never hesitate to put my hair in his hands. A great new discovery at Saco is Patrizia. Patrizia has cut my hair twice now and both times I have been impressed with her attention to detail that results in a fantastic haircut. Both Jamie and Patrizia generously listen to and take on board my amateur mutterings about face shape and colour and somehow translate that into something that far exceeds what I could imagine.

Overall I really like the laidback, low key sensibility of Saco.

Discovered this place through here Time out, and It didn't disappoint. i had my hair cut by Max, he was really nice i was a little unsure about what i wanted done before , but max was very helpful with his suggestions and checked i was happy with idea before and during the cut , Fantastic service ,very welcoming and nice looking salon too. over all very please with the experience 

Some haphazard Googling led me to Saco a few weeks ago, and I'm so glad: I went in with strange grown-out highlights and left with hands down the best hair I've ever had. Colourist Jamie worked on me once at his previous salon, and he's both a brilliant, laid-back guy and a totally safe pair of hands. I genuinely like his company, and appreciate that I can both let him loose to do whatever he knows will work, but also trust him to listen to what I'm asking for. As for the cut: stylist Patrizia was warm and attentive, and put an awe-inspiring amount of time and energy into reshaping my layers - she cut once wet, and then all over again dry to make the most of the new colour's light and shade. It was such a masterclass to watch that another stylist congratulated her at the end (whereupon I felt like clapping and throwing roses). If I had one stupidly first-world complaint: the massage at the end of my shampoo was a bit lopsided (one side of my scalp felt amazing and the other a little resentful!) but the trainee who looked after me was lovely too, so I should shut up. Keep it up, guys - and see you soon.  

Wonderful experience! I am usually very particular about my hair and am never fully satisfied with the final product from most hair dressers - but the stylists at Sacco were absolutely wonderful! The overall experience was very pleasant - wonderful people, conversation, and top notch job with my hair. Literally came in with a picture and they hit it right on. Definitely recommend this! 

A friend recommended Saco as i work nearby so thought I would give it a go. I am usually very fussy with my hair and have trouble with new hairdressers but Saco was brilliant! Great atmosphere in the salon and my stylist Patrizia was amazing! I was very happy with her customer service and my hair! She did exactly what i asked which doesn't happen often and made me feel very comfortable. I will definitely go to her again and tell my friends too. Massive thumbs up!

Go and see Tommy Taylor - he's an excellent hairdresser - totally understands my hair texture and what I want to achieve. In this case, growing my hair as long as possible within regular chopping sessions to remove old colour - recommends the right products too. When Tommy hasn't been there, the rest of the team are excellent with their advice and are very approachable - you would hope right? :-) Tommy is now 'my go-to' hairdresser.

My time at saco salon was amazing I felt so comfortable. my experience helped with Tommy (Thomas) Taylor for giving me an awesome haircut. he's never disappointed me in all the years I've know him. He's always been a fantastic hairdresser ad takes so much pride in his work. he truly is amazing and he's defiantly going far in life! love him so much and ill be seeing him very soon for my next new style. I recommend him to anyone and everyone!

Thanks a lot for having me at the salon. its beautiful and I will be returning very soon for my summer hair style x

I have been to see Tommy at Saco a couple of times now. The salon it's self is lovely, I am always well looked after, but in a non fussy laid back kind of way, which is great.

Tommy has amazing talent. His attention to detail is incredible, and he makes it all seem so effortless.

It's such a refreshing change to have some genuine engaging chat as he snips away at my hair.

I always leave with a totally manageable gorgeous hair cut, and the whole experience leaves me feeling super happy.

As everyone can appreciate finding a great hair colourist in London is difficult, and when you have one you would follow them anywhere. And thats exactly what I have done, followed Jaime to Saco

Jaime always creates what you have asked for & the colours are always natural and flattering

Highly recommend him

Initially I went to Saco because I simply could not imagine having anyone else than Jamie color my hair. I have dealt with many colorists in the past and he is by far the best - he is highly competent and he really listens, an all too rare quality. To top it up, he's also a very nice person!

Turns out, in addition to the amazing color, the whole experience was great: nice, considerate staff, quiet and intimate atmosphere, interesting conversations, all in all a lot of fun!

If you're looking for stunning hair and a lovely 3 hours long experience, I highly recommend Saco in general and Jamie in particular!

Colourist Jamie is fantastic. He has coloured my hair for over ten years now and he has recently moved to Saco!  The colour is always perfect.  Highly recommend!

 By far the best salon I have ever been to! I had a terrible experience at another salon and they really messed up my colour BIG TIME! I saw Sam at Saco a couple weeks ago and she has honestly changed my life! I can now appreciate what a proper set of foils SHOULD look like. 

I have what I always thought was just a straight forward half head of 'normal' blonde highlights. Most of my experiences in salons, the consultation process seemed to last about 2 seconds, leading me to believe that my colour must be quite easy. Sam's knowledge of colour made me see how important it is to have the correct shade of blonde (which I might add now know is endless) not only to suit my skin tone but also to suit me and what I wanted it to look like. 

I have found a new colourist for life and would recommend her to any one who is in search for the PERFECT colour, it also helps how lovely and warm she is to all her clients.

Finally a hairdressers that know what they're doing with my hair! JR is without a doubt one of the most talented stylists I've been to, really taking the time to work out exactly what I want and what will work for my hair rather than some w*nky cut that will look good for 5 minutes after I've left the salon. Would highly recommend him and Saco. 

Saco came recommended to me and I have definitely not been disappointed by the stylist tommy. He takes time and thought over my hair and each time I'm surprised by what he can do with my very short locks! Fab hairdresser and a really friendly group of staff...would def recommend.

Finally I've found someone who can actually colour my hair with the same consistency each time! Jamie delivers great hair color every time. Ive just started using the salon and always leave feeling relaxed and happy with my colour and blow dry.

My first time at Saco but definitely not my last. A warm welcome, a relaxing atmosphere and a fabulous hair cut. JR is brilliant - I put my trust in his judgement and he gave me a cut that looks funky and suits me down to the ground. I love it and couldn't be any happier.

I had the most pleasurable hair experience from two of the nicest and talented hairdressers. they both chatted with me with none of the usual hairdresser talk about the weather or holidays.and as for the hair I am so pleased with the results Jamie one of saco's hair colourists has transformed my grey hair into such an amazing colour and Brett has cut it so nicely he took so much time with it I couldn't praise the two of them enough

I have been getting my hair trimmed and styled at Saco for over a year now!. My hairdresser is the very talented and good friend tommy taylor. Tommy always cuts my hair to perfection, his effortless cutting technique is special and he always comes up with the goods. Aside from Tommy, the staff are extremely friendly, I love the head massages and the energetic atmosphere in Saco makes you feel part of the family. I am looking forward to many more saco hair experiences in the future!

I have been coming to Jamie for several years and I would be lost without him he has never failed to deliver with his hair colouring skills and always made me so happy every time I leave the salon with a smile on my face

Hair colourist Jamie, having recently moved to Saco, takes great care in his work and he delivers what you want. I’ve been a client of his for a couple of years now and because he does a really good job, I followed him to the new place. His assistant there is Debbie, a lovely Irish girl, who does a fantastic blow-dry. I have shoulder-length fine hair, and she manages to bring real volume and swing to it. You leave the salon feeling classy.

Been getting my hair cut by Tommy for the last 3 or 4 year now. I have complete trust in him and have followed him across London from his previous salons. Saco London has a relaxed and none pretentious feel to it (as mentioned above) which seems to be why Tommy is so happy there. As long as Tommy is here it will remain the best salon in town.

I have just had what I must say the best hair experience after years of being unhappy whenever I've left a salon. leaving saco was different I had my hair coloured by Jamie who took so much time explaining what would be best for my features and the end result is amazing I would tell everyone to go and let Jamie colour your hair you really will not be disappointed

As well as being a relaxed and comfortable environment this salon is also filled with the most talented and innovative stylists. Tommy is a genius! I have been going to him for the last five years and I am never disappointed. His attention to detail and pride in his work is second to none. He makes it a very enjoyable experience and well worth the two hour journey I have to get there! The other staff members at Saco are great and really cant do enough for you, I can't recommend this salon highly enough.

This salon is 100% the best one in London. Having spent way too long searching for the right place, I'm so happy I've found it! Tommy is incredible, he knows exactly what I want each time I go in. He has a great sense of pride and passion for making it perfect. I can't fault his attention to detail.! The rest of the staff there are also great...attentive, polite and always going out of their way to improve their service.

I must say how happy I am with my hair colour after visiting saco and seeing Jamie he really made me feel at ease with trusting him and letting him do what he suggested would be suitable for my features and the results are great so many people have complemented me on my hair so I will definitely be a regular of Jamie and the saco team

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