WAH Nails Soho

Health and beauty, Nail salons Soho
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WAH Nails Soho
Roger Harris

A futuristic Soho flagship for this ahead-of-the-trends nail bar

Any self-respecting nail art fanatic will have heard of WAH. Founded by Sharmadean Reid – one of the beauty industry’s most innovative talents, who was made an MBE last year aged 31 – it started life as a fanzine in 2006, before becoming one of the coolest Dalston salons around. It has since ventured into retail, selling its own covetable range of nail products, and even got into clothing with a genius collab with ASOS.

But WAH wasn’t content to stop there, and has just opened a flagship salon on Peter Street in Soho. And it’ll pretty much knock your run-of-the-mill nail salon into the park (or rather, flick it away with a perfectly painted talon). First off, it’s a ridiculously cool space – with futuristic ticker tape displaying messages, concrete walls, and a perfectly pastel seating area downstairs. Tech geeks will love playing with the set of virtual reality headsets along one wall upstairs, that let you design and visualise your mani on your own hands (glittering smileys? Neon tartan? The sky's the limit), plus calculate how much it’ll cost. Secondly, it has its own bar for when you suddenly, urgently need a mid-manicure cocktail. And thirdly, the ground floor sells an awesome range of products by independent beauty brands – including lipsticks by MDMflow and holographic makeup brushes by Spectrum Collections – the majority of which were all founded by women. Nailed it! 

By: Flo Wales Bonner

Posted:

Venue name: WAH Nails Soho
Contact:
Address: 4 Peter Street
London
W1F 0AD
Opening hours: 10am-7pm Mon-Wed, Sat; 10am-10pm Thur; 10am-8pm Fri; noon-6pm Sun
Transport: Tube: Piccadilly Circus / Oxford Circus
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Tastemaker

Alerted to this 'hot' nail place by my stepchildren I popped along last week as I have a big party this week. The salon wasn't as flash as I expected. The reception is pretty futuristic - spacious, neon lighting - bit space ship feeling. But the main salon is pretty plain. Though there are huge tv screens and I got introduced to Ru Paul Drag race - which was new to me and fascinating. Without a doubt some amazing nail art takes place - the choice is overwhelming. My tech Holly Dolly was really chatty, helpful and brilliant. Watching some of the other clients they were getting exactly the same, high quality treatment. I'd some how been led to expect prosecco was offered - it wasn't but there was a good supply of tea and coffee. A nice touch is toilets with all sorts of bits in - tampons, hairspray etc. I had glitter gel nails, and took full advantage of the January special offer of free gems - that with removing my old shellac came to £50. So pretty steep and about double what I normally pay - but the potential art on your nails is so interesting, I would definitely give it another go. I'm hoping this level of salon art becomes normal pretty quickly and perhaps with competition the prices will become a little more reasonable. That said you are basically getting someone's talent, creativity and skill for an hour with great materials so perhaps I should just accept the cost!