A futuristic Soho flagship for this ahead-of-the-trends nail bar
Any self-respecting nail art fanatic will have heard of WAH. Founded by Sharmadean Reid – one of the beauty industry’s most innovative talents, who was made an MBE last year aged 31 – it started life as a fanzine in 2006, before becoming one of the coolest Dalston salons around. It has since ventured into retail, selling its own covetable range of nail products, and even got into clothing with a genius collab with ASOS.
But WAH wasn’t content to stop there, and has just opened a flagship salon on Peter Street in Soho. And it’ll pretty much knock your run-of-the-mill nail salon into the park (or rather, flick it away with a perfectly painted talon). First off, it’s a ridiculously cool space – with futuristic ticker tape displaying messages, concrete walls, and a perfectly pastel seating area downstairs. Tech geeks will love playing with the set of virtual reality headsets along one wall upstairs, that let you design and visualise your mani on your own hands (glittering smileys? Neon tartan? The sky's the limit), plus calculate how much it’ll cost. Secondly, it has its own bar for when you suddenly, urgently need a mid-manicure cocktail. And thirdly, the ground floor sells an awesome range of products by independent beauty brands – including lipsticks by MDMflow and holographic makeup brushes by Spectrum Collections – the majority of which were all founded by women. Nailed it!
|Venue name:||WAH Nails Soho||Contact:|
4 Peter Street
|Opening hours:||10am-7pm Mon-Wed, Sat; 10am-10pm Thur; 10am-8pm Fri; noon-6pm Sun|
|Transport:||Tube: Piccadilly Circus / Oxford Circus|
|Do you own this business?|
Average User Rating
4 / 5
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- 1 star:0
Overpriced and unfriendly!
Me and 4 girlfriends booked in here as a treat and to get nails out of the ordinary. The receptionist was lovely and I can’t fault her but all the nail technicians bar one were fairly rude, not chatty at all and when one of my friends tried to make conversation she was short and rude. Not what you expect in a beauty salon.
I showed my lady some nails that had been done in the salon before (so not something done elsewhere) and she really struggled and had to ask another technician how to blend and the nails looked nothing like the photo! My local salon could have done a better job for half the price and in a much more relaxed friendly setting.
It is hugely overpriced at £65 each for gels which is double the price of our local salon which is much friendlier and could do a much better job.
Nails already chipping after a few days!!
Prices are conveniently hidden on their website for this reason I would imagine!!
Would not ever go back and would not recommend this place to anyone.
Thoroughly disappointing and hugely average!!!