The excellent location – in the heart of London’s theatre district – and tucked-away screening room of this Firmdale hotel ensure that it continues to attract starry customers, with anyone needing a bit of privacy able to retreat upstairs to the lovely panelled private library and drawing room.
In the guest-rooms, Kit Kemp’s distinctive style mixes pinstriped wallpaper, pristine white quilts and floral upholstery with bold, contemporary elements; each room is unique, but each has the Kemp trademark upholstered mannequin and granite and oak bathroom. On the ground floor, the 1920s Paris-style Brasserie Max and the retro zinc bar retain their buzz – outdoor tables give a perfect viewpoint on Covent Garden boutique life in summer.