Museum of Brands, Packaging & Advertising

Museums, History Ladbroke Grove
  • 3 out of 5 stars
  • 5 out of 5 stars
(8user reviews)
57 Love It
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Roll up, roll up! The Museum of Brands has found itself a glam new home; still in Notting Hill but now with extra added space for its seemingly endless collection of wrappers, posters, toys, boxes and general collectibles. The main part of the display is the ‘time tunnel’, a maze of dark cabinets that are stuffed with colourful curios arranged in date order. With the arrival of each new decade an information panel helps to put the changing designs and new fashions into context. A highlight – literally light thanks to a sunny, south-facing gallery room – is a sort of shrine to a few particularly recognisable brands. One cabinet holds every iteration of can and bottle produced by Guinness, another is packed with cereal boxes from Kellogg’s, even Brasso gets its moment to , *ahem*, shine. This is a museum that will appeal to any lover of stuff, a nostalgia-stuffed tribute to the many, many things we buy.


Venue name: Museum of Brands, Packaging & Advertising
Address: 111-117 Lancaster Road
Lonsdale Rd
W11 1QT
Opening hours: Tue-Sat 10am-6pm, Sun 11am-5pm (last adm 45mins before closing); closed Mons except bank hols
Transport: Tube: Ladbroke Grove
Price: £9 adults, £7 concs, £5 children (7-16), free under-7s, £24 family (2 adults + up to 5 children), groups 10% discount to groups of 10 or more (pre-booking required)
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Pick a date

  • Until Sunday August 20 2017

Average User Rating

4.5 / 5

Rating Breakdown

  • 5 star:4
  • 4 star:4
  • 3 star:0
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2 people listening
O. Gordon

Love this place. It's pretty small but it is absolutely packed with, well, packaging. It's ability to move you from time period to time period solely through (mostly) consumer packaging is uncanny. Changes in materials, complexity and colours help move you forward in time but also the brands changing style adds an elemental of the social world too. It helps emphasise quite how ubiquitous the dominant brands are, and have been, but even corporate greyness doesn't dull the exhibit. It's probably not for everyone but it's different, educational and quite a walk down memory lane.

Ricardo C

While we quite rightly remember & preserve so much of our history and heritage around us in society, brands and packaging could so easily be forgotten and lost. This museum fills that role of archiving and presenting our collective history of so much that we live around, which is also a very significant part of our cultural life. A wonderful trip down memory lane!

Amanda M

Lovely place to browse, fun gifts and an amazing secret garden, to sit and drink your coffee in.

Alexandra L

Throw a stick in London and you’re guaranteed to hit one of three things; a school-group of European teenagers, an over-priced & barely-used mansion or a museum. There are over 200 museums in London and although your first thoughts are probably of the big hitters – the Imperial War, the Natural History, the British, the V&A – you should know that there are some smaller ones that are absolutely lovely and well worth a visit.

The Museum of Brands is one such gem and re-opened recently in its spanking new and rather swish Notting Hill location, it’s definitely worthy of your time & attention once you’re all shopped out at nearby Portobello Road. It’s not huge so it won’t take you more than a couple of hours to have a slow meander through the decades of some of the world’s largest and most well know companies as well as a visit to the gift shop where you can stock up on amazing gifts for the retro lover in your life (consider this place well & truly on my Christmas shopping hit list), a spot of tea & cake in the bright, clean, understated café and a stroll through the gorgeous gardens outside.

There are over 10’000 different items on display, some from as far back as the 1800’s and if you’ve ever wondered what your eyeliner looked like in the ‘20’s, your washing up liquid in the ‘50’s or your favourite Cadbury’s treats in the ‘80’s, you’ll find your answers here. You may also find yourself gently smirking at the display of TV sets through the years but also wistfully envious of the fact they were Kardashian free, the lucky so and so’s.

Reasonably priced with £7.50 being the most expensive ticket and open Tuesday-Sunday, it’s the ideal spot to take yourself or anyone you know with an interest in brands, marketing and how both have changed so dramatically through the years; you’ll giggle, you’ll get nostalgic and you’ll lose count of the number of times you’ll say, ‘oh do you remember…?’ but you’ll be glad you went to see one of the smaller siblings of the giants in London’s museum landscape.

Lizzie W

Such an interesting museum! Although there isn't much to read in terms of facts (although there is some era related boards as you go around) there is sooo much packaging from over the last century which is just amazing to see. Great for all ages and reasonably priced!


What a lovely little museum! Being so small, it is absolutely cluttered with stacks of objects on display. Lots and lots of different brand names of food packaging, toys and pictures. Starting off in Victorian times to recent years, the museum aims not only to bring you back to childhood, but also to provide context and story across the ages up until the present day on the evolution of consumerism. Quite unknown but still it gets quite busy so I would recommend visiting out of peak hours.