Time Out says
What a glorious change of fortune. Having been hyped to the hills but with little chart success, blue-eyed soul singer Alex Clare moved to Israel in 2012 and gave up the biz. It was only then that his track 'Too Close' was featured on a worldwide Microsoft advert, leading to a renewal of interest in the singer. He's since worked with Rudimental and Kelis and is preparing a second album.