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Don’t be rubbish: recycle your plastic packaging at this Black Friday pop-up

By Claire Wong

Planning to join the hordes of shoppers in the annual festive frenzy in town? It’ll all kick off this Black Friday… when an estimated 63,000 tonnes of single-use plastic will be dumped into our oceans as the UK spends over £5 billion in the shops. To try and reduce that amount even a tad, Sky Ocean Rescue and Project Zero are launching a one-day plastic amnesty at a pop-up store in Soho, where shoppers will be able to dispose of excess plastic packaging to be recycled. (The campaign previously toured a ten-metre whale made out of single-use plastic packaging around the UK.)

If you’re shopping in central London this Friday, you can ditch your plastic bags, cable ties, cellophane wrapping, bubble wrap and other single-use plastic nonsense at 20 Beak Street. You'll need to bring proof of purchase, so make sure you keep those receipts.

While you’re there, you can also discover some Christmas presents that won’t end up in the ocean: the #PassOnPlastic Reusable Range of bags, wraps, bottles and cups, with all proceeds going to environmental charities including WWF and Project Zero. The first 400 people to visit the shop and dump their plastic will bag a free set of sustainably-produced beeswax wraps designed by Kate Moss, Sienna Miller or Fearne Cotton. But more importantly, you’ll be helping to keep the planet clean and tidy. Neat!

The Sky Ocean Rescue x Project Zero #PassOnPlastic pop-up store opens at 20 Beak St, W1F 9RE, from 10am on Friday November 23.

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