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Dr Martens has been making iconic shoes since the brand’s first legendary boot was made in the UK in 1960. Selling for just £2 at the time, now Docs, with their signature yellow thread and chunky soles, are instantly recognisable. Sixty-five years later the brand isn’t going anywhere, and Dr Martens has just opened its biggest ever UK flagship in central London.
The renowned shoemaker has just launched its first ‘beacon store’, a huge flagship at 39 Brewer Street in Soho. Set over two floors with 3,400 square-feet of space, this is Dr Martens largest store in Britain to date.
Inside, shoppers will be able to cop all the latest DM fashion collaborations, the classic styles and in-store exclusive silhouettes. The store is arranged into different sections: Made in England, a space dedicated to Northamptonshire craftsmanship; The Shed, a rotating pop-up for exclusive collaboration drops; the Icons Wall, reserved for the four OG styles including the 1460 boot, 1461 shoe, 2976 Chelsea Boot and Adrian loafer; and a section dedicated to leather accessories.
The shop also features the Alt Craft Bar, where shoe-holics can have their DMs customised or restored or visit the rotating lineup of specialist ‘crafters in residence’.
If all the shopping tires you out, you can visit the Doctors Orders in-store café, which has eats supplied by Dusty Knuckle and Luminary Bakery. The flagship will also feature a programme of creative events and partnerships with different craftspeople. So far the line-up includes record collective Dash The Henge, drawing community Paperweight Club, spoken word artist John James Holt and art-meets-fashion design studio Second Best.
The Dr Martens ‘beacon store’ at 39 Brewer Street is open now.
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