The Bakerloo line is being rebranded for two weeks this month

Here’s something we didn’t have on our bingo card for 2026: TfL will be giving out free beers on the Bakerloo line this January. The catch? It’s alcohol-free, and all part of a temporary Bakerloo rebrand which will see TfL promoting Heineken 0.0. 

For two weeks this January, the Bakerloo line will become the Bakerl0.0, as part of TfL’s partnership with the alcohol-free beer brand. The transport bosses will be making an exception to the ‘no boozing on the tube’ rule thats been in place since 2008 so long as you are sipping on a can of TfL-approved Heineken 0.0. So don’t take this as an excuse to start chugging BuzzBallz on the Central line. 

This is a brand-new kind of advertising campaign seen on TfL, with the transport authority using branded roundels for the first time. As well as the Bakerloo’s temporary name change, travellers will see the use of ‘Oxf0.0rd Circus’ and ‘Waterl0.0’ on Underground signage throughout the period of the brand activation. 

The travel honchos also hope that by giving out drinks they will encourage busy commuters to stop for a chin-wag with a stranger, instead of doing the usually thing of whacking on a pair of noise-cancelling headphones and wilfully ignoring one another. This comes after a study that found that 63 percent of Londoners said they would be ‘very unlikely’ to start a conversation on the Underground, with 16 percent of people saying they’ve faked sleeping to avoid chatting, while 14 percent have worn sunglasses, and 41 percent say they keep their eyes glued to their phones. However, nearly half of respondents said they felt uplifted after chatting to a fellow passenger, and nearly a quarter said they made a new friend on the tube. 

To get your free Heineken 0.0, commuters will be able to pick them up from a specially designed TfL roundel-shaped fridge at Waterloo Station on January 15 and 16. They will also be giving out Heineken 0.0 x TfL Oyster Card holders. 

South London is getting a new weekly farmers’ market. 

Innovative alcohol-free Covent Garden bar Club Soda is closing down. 

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