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After the success of last year’s kiki, HOWL is taking over Hackney Wick once again with a massive pride party this July 4. This day-to-night party is an alternative to mainstream events (so don't waltz in decked out in corporate Pride stash) masterminded by HOWL, a start-up that bills themselves as party-starters, educators, and sexual wellness brand that sells ‘sex tech products’. The DJ line-up is still to be revealed, but the party will span several Hackney Wick venues with nine different dancefloors.