Are you a window-shopping cake-fancier? Then what’s going on behind the polished plate glass of this bakery will prove irresistible. The eye-popping pastries are kneaded, rolled, shaped and piped in the display windows, causing so much distraction there was a Bugaboo pavement pile-up on our Saturday visit.
Fred’s eye-candy includes meringues topped with flavoured whipped creams: chocolate, coffee, caramel, hazelnut, sold individually (from £1.70) for instant gratification or in pretty presentation boxes. If you able to exercise a modicum of self-restraint, there are also brioche buns flavoured with chocolate, raisins or sugar to take home for later (from £1.90). These two lines are the main raisons d’eat at Fred, though there are also frou-frou celebration cakes, just as creamy and fancy.
Fred isn’t really a sit-down kind of place, though it does have a coffee machine and a few high stools. There’s a branch in South Kensington (not to mention dozens in Paris and across France). Fred really is the owner’s name, and his cakes really are merveilleux.
|Venue name:||Aux Merveilleux de Fred||Contact:|
|Opening hours:||Open 8am-7.30pm Tue-Sat; 8.30am-6.30pm Sun|
|Transport:||Clapham Junction Rail|
|Do you own this business?|
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Aux Merveilleux de Fred is a french patisserie that specialise in meringues and cramiques and have several international locations.
Enticed by their window display of fresh looking pastries, I entered their South Kensington branch and ordered a chocolate chip cramique; a rich sweet breakfast bread very similar to a brioche. Fortunately, I had arrived just as they had come out of the oven. The dough tasted perfectly light and buttery - the sort of delightful treat that can be enjoyed at any moment of the day.
I then decided to try one of their meringues. I opted for the Incroyable which was made of Speculos biscuit and white chocolate. It was a soft and airy meringue with a crisp exterior. Although I personally found it too sweet for my liking, it was very well made and would certainly have tempted any meringue lover. Each flavour had a quirky name like The Magnifique and The Eccentrique and they were topped with flavoured whipped creams & then dipped in various crumbles. These included white and dark chocolate flakes, coffee powder, a variety of nuts and more. They could also be purchased in pretty boxes.
Cramiques start from £1.90 and meringues from £1.70. They only have a limited variety of pastries but they focus on getting these two items right. I would recommend these products. And as the name ‘merveilleux’ suggests, they really do taste wonderful.