What is it about London and bubbles? First there was tapioca-filled Taiwanese bubble tea and now we’re losing our minds over another bubbly Asian super-treat: the egg waffle. For those of you who haven’t seen the (hypnotising) viral videos, a bubblewrap – that’s the name of the place and its signature treat – is a thick, bulbous egg waffle, curled up into a cone, cooled, then filled with cream, fruit, chocolate and other photogenic delights. Everyone wants a selfie with one of these babies, so the queues are insane. But do they taste as good as they look? Not quite.
You can ‘create your own’ or pick from a menu of house standards. The best of the lot is the House Matcha. Its bitterness offsets the sweetness of the waffle and the whole thing really works. Do not get the avocado and baked egg option: the egg is cooked until hard, the batter too sweet a backdrop. Everything else was perfectly decent, but not worth the 90-minute wait or the relatively high prices. Plus there’s no seating inside, or anywhere nearby, so when you do finally get your hands on your waffle, you have to eat it standing in the street. But for your Insta-feed? Yup, it’s gold.