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Dominique Ansel Bakery

Restaurants, Bakeries Victoria
5 out of 5 stars
4 out of 5 stars
(19user reviews)
 (© Andy Parsons)
© Andy Parsons
 (© Andy Parsons)
© Andy Parsons
 (© Andy Parsons)
© Andy Parsons
 (© Andy Parsons)
© Andy Parsons
 (© Andy Parsons)
© Andy Parsons
 (© Andy Parsons)
© Andy Parsons
 (© Andy Parsons)
© Andy Parsons
 (© Andy Parsons)
© Andy Parsons

Time Out says

5 out of 5 stars

The first London branch of the famous New York bakery.

Dominique Ansel bakery – aka the home of the Cronut – has finally opened in London, and people are losing their shit. In case you’ve spent the last three years living under a rock, the Cronut is a croissant-doughnut hybrid created and cannily trademarked by master French pastry chef Monsieur Ansel in 2013, before swiftly becoming the most virally talked-about sweet treat in history. At the flagship New York bakery, they advise queuing before 7.30am and on launch day in London they sold out in minutes. Twelve days later, I arrive, sweating, at precisely 8.05, just after the doors open. Happily, on that particular Tuesday, there was no queue and they were expecting to sell them till noon.

And does the Cronut live up to the hype? Incredibly, it does. Glazed on top, sugared and filled with soft cream, this miracle of pastry engineering somehow combines the flaky buttery layers of a croissant with the sticky gooeyness of a doughnut. The result is pure dessert decadence – plus a sugar rush so hard you’ll need a lie down. Luckily, there’s plenty of plush banquette seating to rest your throbbing head on at this swish Belgravia bakery. And a smorgasbord of delights winging their way out of the slick open kitchen to perk you right up again.

Because Dominique Ansel is not just about the Cronuts, oh no. If you don’t want to stray too far from the doughnut family, try the ‘DKA’, a caramelised deep-fried croissant that’s actually overtaken Cronut sales in the US. Another must-have is the Welsh rarebit – a Guinness-Worcestershire sauce-cheddar concoction created specially for London. Arguably the best dishes are the sit-down-and-eat-with-a-fork puds: the wonderfully rich liquid caramel peanut butter mousse cake, for instance, would suit a Michelin-starred restaurant. My personal highlight was the banoffee paella: another UK-only creation, it’s banoffee pie turned upside down and built in a paella pan to caramelise the bananas and keep the buttery, deliciously salty crust crumbly. A creamy, dreamy mess of crunch and juicy flambéed fruit, this is the stuff of sweet, sticky dreams.

Do Dominique Ansel right, and you’ll be waddling out the door in a sugar coma, but it’s absolutely worth it. Get in line.


Address: 17-21 Elizabeth Street
Transport: Tube: Victoria
Opening hours: Mon-Sat 8am-8pm; Sun 9am-8pm.
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Users say (19)

4 out of 5 stars

Average User Rating

4.2 / 5

Rating Breakdown

  • 5 star:6
  • 4 star:10
  • 3 star:3
  • 2 star:0
  • 1 star:0
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We procrastinated from visiting this bakery for so long that we wondered ourselves if the cronut is overhyped. Well the cronut we got here is perfect and is really the best of both worlds. The flavor at the moment was salted caramel popcorn and it's crispy outside, goey and layered inside. We thought we were so smart to get everything for takeaway (wait for a table is way too long) to eat at one of the beautiful gardens in this area. Only to find out all of the parks in this neighborhood is locked and does not allow entry. We were not as impressed with the kouign amann, it didn't taste fresh and was heavy on the oil and sugar. 


I decided to teat my grandparents who visited me in London recently and took them to this place in the afternoon.I have to admin Dominique Ansel offers lovely interior, fantastic food and friendly staff. 

We tried the pumping soup and egg and cheese brioche sandwiches - both delicious. The only issues is the way the service works in Dominique Ansel. 

It is a self service and you pay more if you stay in. We decided to stay in and thought food like a sandwich will be served immediately - after almost 20 minutes of waiting we had to change the order to take-away (cheaper but we haven't got the money back) and take it with us; not ideal. 


3.5.........I came here with a friend to indulge in some sweet delicacies and the odd catch up. What I will say is that the pastries look absolutely divine!!! A lot of effort has been put into the construction of these desserts and it absolutely shows. I ordered a peanut butter one which was lovely but lacked complexity...

Taking into consideration it promised many flavours it was pretty one dimensional Im afraid. My friend ordered the apple tarte tartin and that was wonderful!!! So I guess it depends on the dessert you pick but overall it was pleasant enough and I would go back to try other delights.


Just had to pay this a visit after seeing all the baked goodness that is produced from this place plastered all over social media.

Tip when visiting this place is don’t over order although it’s really tempting to but this is definitely the kind of place where it is better to go back multiple times. Famed for their cronuts, I finally got my hands on one of these and they were very very good. The flavours change every month and during weekdays it is worthwhile getting there early to ensure you don’t miss out as they sell out, however went along during lunchtime one weekend and was lucky to get one with no problems.

I also liked the Paris to London, salted caramel éclair, the pastry was flaky and buttery and the salted caramel was sweet enough without being over powering. In fact the selection is diverse and you will be spoilt for choice.

The welsh rarebit, cookie shot and frozen smores were a bit of a let down but in my case it was probably a case of ordering way too much in one go. The blossoming hot chocolate is so clever that unravels in front of your very eyes as it being served, however found it to be a bit too sweet for my tastebuds.

The place is chic and classic with high tables and chairs with great service. I was pleased to see that they sell hot drinks and have plenty of lunch options too. I’ll be sure to return here again to try more of what they have on offer.


A real find near Victoria, this is a bakery and what an instagrammers dream! he cakes are delicious! The flower hot chocolate and the cookie shot are divine, but pricy at 5.50 pounds each, the cakes are expensive too, a mince pie to eat in is 4.50 and their christmas cereal is 12.00pounds, I hope its worth it, as I'm opening it tomorrow on christmas morning! The setting is nice and their is a nice little heated garden outside, at the moment its beautifully decorated for christmas, this place is nice, but I feel its for special occasions, as not sure its worth the price tag, but its lovely!!


The cronuts here really are to do for. While they may come at a somewhat hefty price, there's good reason for it. Each month, this bakery delivers world-class flavours via they're famous cronuts. 

They're crispy, moist and so full of flavour. But not too sweet that they're sickening. 

It's worth going out of your way to get your hands on one of these cronuts - the hype is real and it's worth every penny.


The hype is real, and it's worth it. Both in terms of getting here, and the cost of the food. Make no mistake, it's fairly pricey for what you'll order from the menu. By which I mean, you're looking at paying over £3 for perhaps "just" a croissant. But in reality, the croissant here is carefully shaped, thought and baked precisely every day and requires a LOT of work. I've had the fortune of checking out their kitchen and seriously, the amount of work that goes into even one of those bad boys is RIDICULOUS.

Check out the savoury menu too for some delights including the best croquet monsieur I've had in London - SO good, and SO cheesy!


Lets get straight into it - Cronut! Absolutely delicious! They hype is true, the hybrid croissant-doughnut was worth the wait! Melts in your mouth instantly and had a beautiful soft and sugary texture! Whilst you queue up for this goodie, there are so many more tempting pastries on display that its hard to resist not to get anything else! However, all quite sweet so be aware if you can't hold back that you may feel slightly sick afterwards! I also recommend the hot chocolate, so luxurious and has a beautiful blossoming flower marshmallow served with it. If you're feeling more adventurous then get the cookie shots! These are yummy hot cookies in a shot glass shape, with cold milk as your shot! The best part is that you can eat the cookie glass too! Enjoy!


Having been to nyc and not getting a chance to visit DAB was really sad, however, am i glad they finally opened up in L-Town!

The interior is very classic, chic and modern, it has a simple clean look. I like there that are two lines, 1 for cronut and the other for normal pastries. Choose to dine in or take-away, simple!

The pastries all look very beautiful!!! Ordered quite a selection, which I was happy about! I heard the cronut is meant to be ah-may-zing!!

You order, the lady behind the counter gives you a table number, sit anywhere you like, and the food comes to you :), simple as!

Everything arrived at once, so chose the cronut, frozen s'more, paris-london, lime me up tart and liquid caramel peanut butter mousse.

Beautifully presented, picture perfect, the cronut was cold as the air outside! I suppose it had been sitting in the counter since 8am, and well to be honest, doesn't quite live up to its name. I wasn't entirely impressed, maybe it's better eaten at 8am once they open. It wasn't flaky, nor was it tasty enough for me to be wowed!

Paris-London - twist on the Paris Brest, made with Earl Grey mousse, lemon curd and blackberry ganache. How looks can be so decieving, I like how their menu is customised to London, earl grey being the most british tea you can possibly drink. It does work in a few desserts, however, in this i felt like it didnt. Maybe I'm being too criticful, for the price you pay its not really worth it. The texture is dry, the lemon curd is very eggy, almost tasting the egg more than the lemon, no taste of the earl grey, the blackberry ganache is nicer on its own!

Frozen S'more was like having coco pops for brekkie, yes definitely my favourite, also its quite a big square block, so maybe worth sharing or NOT! It wasn't too heavy either! Perfect marshmallowy centre with the chocolate wafer crips in the middle, mmmmmm.

Lime me up tart - ultimately my favourite, as I do like the most sour of desserts! Perfectly crumbly pastry, delicate lime mousse. A bit of DIY is needed to bring it to life, pour the sea salt, juniper and brown sugar mixture on top of the tart, and squeeze the fresh lime over it to create an instant caramel! Yessssssss, winner winner, it was perfect!

Finally, Liquid Caramel Peanut Butter Mousse - Simply the BEST!!! My favourite favourite, not only does it look simply eyegasmic but it tastes like you've fallen into heaven! Like the Reese peanut butter stuff, as you slice into it, all the layers are seen, there is no smear effect, perfectly balanced. It's like eating a snickers bar, sweet, salty and crunchy! I highly recommend this!!

The coffee and tea isn't great. I'm not too sure whether I'd get a box to go. I would go back and try the savoury items on the menu.

Overall a nice cafe in london, service is top-notch, you are properly taken care of!


Dominique Ansel Bakery, located in Victoria and home to the cro-nut has been on my 'must visit' London wish list for so long. Today that became a reality and I couldn't have picked a better time to visit. In celebration of Belgravia in Bloom the Bakery has been beautifully transformed into The Secret Garden by the award wining florist, Phillip Corps. Inspired by children's books, this took me right back to my childhood along with the sugar high. Approaching the bakery you will be greeted by the scents and arrangement of fresh flowers. On entering the Jasmine infused Terrace where I sat to enjoy the delicious and delicate pastries beautifully created by one of the worlds best pastry chefs; Dominique Ansel himself. A perfect spot for people watching where you will see everyone reaching for their phone for a photo of the tasty pastries and stunning surroundings. I highly recommend venturing to The Secret Garden where you enjoy the experience as well as the amazing sweet treats in honour of Chelsea Flower Show. Currently there is a limited edition menu available until May 29th where you can enjoy a cream puff filled with cassis gelee, pull apart blossom cookie filled with lychee cream, vanilla and elderflower chocolate eclair, edible raspberry and pink champagne marshmallow rose, almond financier cake filled with raspberry jam and light cheesecake with honey moose, lavender cream and almond sponge. You'll be spoilt for choice and I can recommend ALL. My fave though was this chocolate eclair covered with gold sparkle, what's not to love. For any men looking to treat their ladies, I would recommend the marshmallow rose. Who wouldn't love to be given roses that you could then eat and enjoy as opposed to having to discard of. Sounds like a good idea to me :-) Such a lovely experience and worth the wait and queue. I'm now planning my next visit to try the world famous cro-nut and blossoming hot chocolate, or the cookie shot?! So many choices and perfect place for a sugar fix.


Finally visited Dominique Ansel's Bakery in London! After reading many articles and following him on Instagram, I was quite curious to taste his famous creations and see how he has reinvented classic French pastries.

The bakery is located about 5 mins from Victoria Station. So very convenient, if you want to grab a coffee and a small treat on your way to work. The environment is very modern divided in 3 areas (boutique, restaurant, and patio) but lack a bit of cosiness. As it was the end of the day, we couldn't order their famous cronuts and they were almost running out of hot chocolate. So we were a bit disappointed not to have their signature blossoming hot chocolate! We had a classic one instead - very smooth and rich. So If you're not a chocolate lover, it can be a bit sickening. 

We also ordered three outstanding pastries: The Eton Mess which was unusually set in a small box, the Mimi Me Cake with four different textures of chocolate. Just to die for! and the very fresh Chestnut Rose Cassis Mont-Blanc. Despite being a bit pricey, I definitely recommend this place for tea time as you can enjoy good quality pastries with unusual flavours combinations. 


I was really speechless when I tried the cronut. I had heard so much about it I almost had low expectations but the moment it melted in my mouth I knew this was clearly something special and famous for a reason. Yes, the queue is massive, yes the interior is nice but not too great, yes, the environment is a bit mixed and loud, and, yes, there are so many other options other than the cronut but make sure you also try one! They make one flavour each time so you don't have different flavours to chose from, you just have to try what they've got for the day and keep coming back to try new flavours. Close to Valentine's day, the theme was pink! The location is definitely a plus, right at the heart of Victoria.


As if having two batons of chocolat wasn't enough in a traditional Pain au Chocolat, Dominique Ansel takes it to another level by having three sticks of chocolate in his version! At first I thought this would be an overkill, especially given how dark and rich the sticks of chocolate are in this viennoiserie. However, I was pleasantly surprised because the balance between chocolate and pastry was perfect. The pastry itself is extremely soft and fluffy on the inside and remains flaky on the outside. I came in the late afternoon to grab a snack and was pleased to find that the bakery was baking these pastries throughout the day, keeping them fresh and stocked on display. I also liked the pattern on the top of the Pain au Chocolat because it stands out and makes it exclusively Dominique Ansel's special feature.

The staff were really welcoming and nice, with the manager stepping in to help with the orders at the takeaway counter when the queue formed. It was quick and easy to grab a pastry to-go and it was very satisfying! I'd love to come back to try the famous Cronut next time, as they were sold out when I visited, along with a few other pastries and viennoiseries. Everything on display honestly looked so enticing, it took all the willpower in me not to buy one of everything! From what I could see upon entering the bakery, the dine-in area looks lovely as well. Seeing as it is relatively new, the place looks clean and modern. The interior decor is kept simple and I think the signature white and yellow colours really brighten up the place! 


Raspberry jam with orange blossom ganache yummm... waited a whole month for the new flavour as I wasn't too impressed with Decembers lemon offering. My favourite part of the Cronut is the delicious icing on top; simply irresistible! I also sampled the famous hot chocolate melting drink, I did it for the gram, as I won't be rushing out for the chocolate goodness again ... All in all Febs cronuts for the win, I'm right in thinking this months flavour carries a valentines theme!


High expectations bring big deceptions, some wise soul once said. I was looking forward to try some of the most talked about sweet bites of last year in London, but I guess coming late in the evening didn't help. Started with one of the savoury choices of the menu, the little egg sandwich, that was a bit subtle in taste with a brioche bun on the dry side. Entering the sweets realm, I started with the s'more popsicle that brought an ice cream full of ice crystals inside a funny textured toasted marshmallow - could barely taste the advertised honey! The macarons were nice and big, though a bit inconsistent, while the famous cronut was sold out and could not be tasted. Wasn't a massive fan of the DKA either, as the contrast between sweet and savoury seemed a bit too strong. Don't get me wrong: it is a top notch pastry shop with beautifully presented items, but I guess I just lucked out on my visit, and the choices weren't to my taste. Even the service was cold and careless, even though the store was basically empty. Such a shame :/


For me, this was the most exciting opening of the year to the point of jumping up and down with joy when I heard the news. I was one of the first people in line on the opening day and can't complain about the whole waiting experience; it was worth it (I wouldn't ever do it again) with Dominique Ansel himself coming outside to cheer the queue up with selfies or high-fives. By the time I was served my cronut, the eaton mess and DKA on the nicely sun facing terrace I was ecstatic. Love the cronut or not, you can not deny the expertise of pastry in this flaky, creamy inside, crunchy outside, sweet all around parcel of happiness. The eaton mess was too pretty to mess up, so I ended up eating it as it was, piece by piece. The DKA lives up to the hype; and the chocolate chunk cookie was the best I've had in years. On a second occasion, I had the insta-perfect avocado toast and chorizo croissant. I am now looking forward to time that I'll go back to eat my way through the rest of the menu.


The opening of the year. That, my friends, is what the arrival of Dominique Ansel in Elizabeth Street has meant to a lot of people eager to get hopped up on three of my favourite food groups; pastry, sugar & butter. As one of those afore-mentioned ‘bakery bunnies’, I was clamouring for my Cronut from the moment word spread that the bewitching touch of Ansel, a French born, James Bear award winning pastry chef, was headed this side of the pond yet when I got there, I discovered there’s so much more to the bakery than just that infamous baked good.

Bright & sunny against an uncharacteristically cheery October morning in London, the yellow awnings were flying high on the day of my visit. Inside, the white subway tiles were shiny, the copper lights were gleaming and the staff were gorgeously decked out in bow ties & braces; top marks already there for being impressively aspirational and super darn cute all round! If you’re not a food obsessive this might sound odd but plan your visit because some items on the menu are only available at certain times of the day – though I doubt they really need to focus on it, this is such a clever way of securing return visits and I confess it’s worked with me as I’ll be back after 3pm one day very soon for a (cookie dough) shot or two. Some dishes are also only made to order so give yourself time to perch in the window and indulge because cheap it is not. Living in London means you’re probably used to paying twice here what everyone in the rest of the country does so prices won’t seem extortionate but you also won’t get much change from a tenner for a hot drink and a cake.

Obviously the signature Cronuts are what most people will make a beeline for and they are tremendously light, sweet & dreamy but if you’re after a savoury hit then the Welsh Rarebit Croissant, one of several ‘London only’ lines – will absolutely deliver with a rich, slightly boozy flavour sitting alongside a smack of wholegrain mustard. If you’re veering away from baked goods and more towards dessert, the hardest part will be picking one or two items from a glass case of rainbow bright and Michelin starred pretty items. Raw Cream Panna Cotta spills voluptuously over mead jelly and under a slender blanket of aged Balsamic – it’s ridiculously creamy and natural tasting and as an introduction to the world of raw dairy, it’s incredible – while the Liquid Caramel Peanut Butter Mousse Cake is the stuff of 5* restaurant dreams – petite & shiny and balancing liquid caramel with a crunchy base and a very grown up peanut butter mousse, it’s worth every penny of its £5.90 price tag.

There’s a good selection of Gluten Free options, they cater for party sized cakes with 48 hours’ notice and if you feel you need to line your stomach with something savoury before the delightful advance of the dessert cabinet begins, there’s everything from soup to salad and quiche to grain bowls. I’d love to see the takeaway packaging scaled down a bit in the future – it felt quite excessive and a touch un-necessarily wasteful though I do understand the desire to keep your glorious treats as safe as possible.

What I loved about this place – apart from the three million things I’ve already listed! – is the love and innovation and creativity that has so clearly been poured into it. There’s enough variety on the menu to see you through a dozen visits – even if the guarantee ensuing switch to elasticated trousers doesn’t appeal quite so much – and it feels like the sort of place that will settle into having classics you know you can go back to as well as startling new products that will make your eyes widen and your waistband strain and after all, isn’t that what food in this day & age is all about? Right, must dash, I’ve a new notch to carve out on my belt buckle…


I was SO excited about this opening! I've been following Dominique Ansel on Instagram for a few years and was so jealous of places like New York and Tokyo where his delicacies were we have this wonderful bakery in London, close to Victoria Station! 

Don't get scared by the queue you will certainly find outside, every single pastry is worth the wait (which is not too long anyway!). I had their London launch cronut - salted caramel and cacao nibs, delicious and doesn't need an introduction as we all know what a cronut is by now, the famous Welsh Rarebit croissant, beautiful and out of this world, and an incredibly cute pain au chocolat. Believe me, if you want to make love with French pastries, THIS is the place.

A pleasure for the eyes and the mouth. Unmissable.


Dominique Ansel is the French pastry architect behind the croissant- doughnut hybrid, the Cronut®. You can find his original bakery on Spring Street in NYC’s Soho and each month there’s a different flavour. Made from a laminated dough similar to croissant dough, the Cronut® is fried in grapeseed oil, rolled in sugar, filled with cream and topped with a glaze…here are some I've tried:

Coconut (August 2013) – sadly this one was a little underwhelming, the coconut was just too subtle.

Raspberry & Lychee (February 2014) – can’t beat a classic tart jam.

Matcha Golden Pineapple (March 2015) – love pineapple, love Matcha green tea, I’d only change the glaze, which was a bit dense.

Black Cherry Valrhona Milk Chocolate (August 2016) – the Cronut® is now 3 years old and looking a little worse for wear! Good cherry flavours, but I couldn’t taste the chocolate!

If you’re after a Cronut®, do expect to queue in the morning as the bakery makes a minimum 350 a day and you can only buy 2 at a time, but I would recommend it as an experience!

Though the Cronut® craze perseveres, let’s not ignore some of the other flawless items on the menu, I’d happily skip the queue for their Salted Caramel Éclair and made-to-order mini Madeleines. Other signature treats that should be tried are Frozen S’mores and Chocolate Chip Cookie Shots!

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