Worldwide icon-chevron-right Europe icon-chevron-right United Kingdom icon-chevron-right England icon-chevron-right London icon-chevron-right Doughnut Time Soho

Doughnut Time Soho

Restaurants, Australian Shaftesbury Avenue
4 out of 5 stars
(3user reviews)


Address: 96 Shaftesbury Avenue
Do you own this business?

Users say (3)

4 out of 5 stars

Average User Rating

3.7 / 5

Rating Breakdown

  • 5 star:1
  • 4 star:0
  • 3 star:2
  • 2 star:0
  • 1 star:0
1 person listening

A lot of hype around these doughnuts when they first landed in the UK but I must say, it didn't live up to it. The doughnuts were actually too large - probably a great option to share among friends but not satisfying to consume an entire one on my own. It was far too sweet, the dough was too heavy, and I think they focused too much on the aesthetics of the doughnuts. 

I think the doughnut I tried was a limited edition and was flavoured with Nutella. Although the taste and flavour was definitely there, it was stuffed with too much. I hardly got to half the doughnut before feeling sick from all that chocolate. I've also tried the vegan Biscoff one, which was rather misleading. I thought it would be flavoured with the Biscoff spread, but it was just the cookie on top. The rest of the doughnut was caramel flavoured, which isn't how the biscuit tastes like, it's more of a spiced/gingerbread biscuit. The vegan Sia Later was decent even though I don't actually like the flavour of red velvet. 

Overall, definitely props to the effort and time put into making the doughnuts aesthetically pleasing for all those Instagram pictures but the flavours in some of them were disappointing. I know some may enjoy their large sizes but to me, they were a bit excessive given their strong and sweet flavours. 


Some doughnut lovers may debate the price for these bad boys, but they are more than worth it. A whole dessert really instead of a doughnut. The best doughnut I have ever had.

These wonderful creations come all the way from Australia and with new branches in Old Street and Victoria, doughnut time is taking over London. They also cater for the vegan population of London which is becoming increasingly important to stay ahead of the foodie game!

Check out their instagram page for some of the most beautiful doughnuts you ever did see.

It's always time for Doughnut Time!


I like doughnuts. I am American, I kinda have to. However, would I queue up for 30 minutes for a doughnut? No way jose... so this place ahd to wait a few months before I made it over there to sample their baked goods. 

We got a Hans Rolo and a classic Jam doughnut. First off, the price. About £4.50 for a doughnut. That's lunch in some places.  To be fair though, the doughnuts are pretty massive. I am sure one would get diabetes trying to eat in one sitting. So we probably could have gotten one and split it. Oh well. More doughnut!

Hans Rolo was pretty great. I really love caramel and chocolate so this ticked the boxes for me. Jam donut was just that--- I almost prefer the 30p ones I can get at Beigel Bake. Heck I can get almost 15 jam donuts from Beigel Bake for the price of one Doughnut Time one. 

If you want a speciality doughnut - I say go for it. If you want a classic jam doughnut, I say you can get a better value doughnut elsewhere. 

You may also like
    Latest news