Restaurants, Turkish Fitzrovia

This new restaurant – on the site of what was Piquet – is apparently inspired by the ancient Aegean civilisations. That basically means a menu influenced by Greek and Mediterranean cuisines, cooked with simple cooking and prep techniques. There's also a 'no-avocado' policy, which some might cheer.

Currently, it's only open for breakfast and lunch, with dinner coming soon. Breakfasts include options such as chargrilled plums with kaymak honey, salted pistachios and toasted brioche, crispy sujuk on sourdough with dill mayo, tomato and a fried egg, and baked eggs with smoked tomato, charred peppers, yoghurt, chilli oil and grilled flatbread.

Lunch includes grilled halloumi with charred fennel, maple beetroot, marinated peppers, spiced walnuts and fresh herbs, and flaked smoked mackerel with grilled sourdough, sumac, onions, parsley, apple and dill.


Venue name: Firedog
Address: 92-94 Newman Street
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Average User Rating

4.4 / 5

Rating Breakdown

  • 5 star:3
  • 4 star:1
  • 3 star:1
  • 2 star:0
  • 1 star:0
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Firedog is a new Turkish restaurant in Fitzrovia located in between both Tottenham Court Road and Oxford Circus tube stations. The restaurant serves up Turkish food with a modern twist, most of their food is cooked on open fire or the ‘firedog’.

The staff are friendly and happy to help – the service we received was fantastic.To start with we went for a few hot mezes dishes. We tried the Charred octopus with smoked corn pureeThis was so tasty! You get big chunks of octopus which are so tender and not at all rubbery and it marries well with the smokey corn puree. We also had some Hummus with burnt sumac butter and bread, which was one of the best I’ve ever had!. Then, our favourite Chilli glazed charcoal prawns with seaweed – the prawns were so flavoursome, with a great kick of chilli which wasn’t too overpowering. The sauce was delicious and the bread mopped it up really well.

For our mains, from the firedog, we had the 30 day aged Urfa chilli rubbed rib eye  which was so soft and tender, really well cooked and very flavoursome. We also tried the Stuffed graffiti aubergine, aged feta – It was good but the overriding flavour was the feta and I didn’t feel like you could taste much else. However, if you like feta then you’d like this!For desert we could only just about squeeze in the Hot chocolate delight which was a hot chocolate cake with raspberries. It was a light tasty sponge and the raspberries made it really good.

Whilst the food was really good at Firedog, the cocktails definitely stole the show! We had the recommended Lambs floss: hibiscus gin, pomegranate syrup, grapefruit juice, rose water, sour cherry compote – which comes with candy floss rose petals & a turkish delight!We also had the No Smoke Without Fire: Havana Especial, pineapple syrup, chargrilled pineapple, lime, chilli, cream. smoked yoghurt, which comes with marshmallows & a lime bowl with Wray and Nephew which they flame for you! Both cocktails were original, tasty and real attention grabbers!


This restaurant is on a somehow not-so-beaten path off of ever busy Oxford Street. It is one of the new wave of Turkish restaurants interpreting the cuisine and ingredients in more creative ways. I know they are famous for their meze and Turkish brunch but I had a chance to visit it for lunch one day and got the try the lamb burger which was pretty tasty. They also have cocktails to go with all the delicious Turkish foods.Worth a try!

Really friendly staff! Food is a little bit more adventurous than what I usually go for, but was not disappointed. 

I highly recommend the pickled aubergine, ox cheek...and the sujuk croquettes stole the show!

For dessert we had the Pistachio filo. One of the most mouth watering desserts I've ever tasted, save room for this!

Interior is lovely, nice furniture and moody lighting. Intimate seating, great for dates! 


Went here the other night with a girlfriend for dinner and it was absolutely flawless. The interior is gorgeous, the staff are incredibly friendly, the food was DELICIOUS and the drinks were so fun. I ordered their creme de la creme cocktail which is served with a flaming lime and a marshmallow on a stick to toast over the fire. They really hit the nail on the head with Instagramable drinks as my friend's coffee cocktail had a delicious lolly pop sticking out of it. I'd recommend the ox cheek which was to die for and octopus which was so sweet and juicy I was tempted to order another round. The staff were genuinely so lovely and made us feel really welcome. Great new place and definitely one to try!