The first bricks-and-mortar shop from the celebrated cake bakery.
Flavourtown Bakery is a real delight. From the cheerful and cartoonish bubble-letter logo to its vividly coloured layer cakes, even the crankiest MF will find inescapable joy in stuffing their faces with a Posh Peanut Butter Cupcake (topped with gold-sprayed mousse) or a fat wedge of icing-lashed Cinnamon Bun Cake.
There are no weird flavour combos here – and you know what? There’s no need for them. Not with nostalgic flavours like vanilla, Nutella and Oreo (and with every eye-rollingly good mouthful infused with creamy Lescure French butter).
Everything at Flavourtown is made throughout the day at its in-store bakery. Even if I hadn’t witnessed a tray of still-warm cupcakes emerge while hemming and hawing between the Bad Ass and Red Velvet cheesecake brownies, the freshness was unmistakable. The offerings had none of that second-day, crumbling aridness. In fact, the bouncy, buttery sponge made the buttercream icing secondary – and this is coming from someone who has been known to eat frosting out of the container with a spoon. Still, it must be noted that it was the Cookie Sandwich’s fluffy cream cheese icing – oozing out from between white-chocolate-studded red velvet cookies – that stole my heart.
There’s not much to Flavourtown’s narrow Fulham shop besides the omnipresent neon sign in an eye-watering shade of hot pink and a few tables, but despite that, the vibe and service were relentlessly upbeat and it all left me walking on sunshine with a feelgood sugar rush.
|Venue name:||Flavourtown Bakery|
771 Fulham Road
|Transport:||Tube: Parsons Green|
|Price:||Treats for two with soft drinks (no service): around £15.|
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