Flavourtown Bakery

Restaurants, Bakeries Parsons Green
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The first bricks-and-mortar shop from the celebrated cake bakery.

Flavourtown Bakery is a real delight. From the cheerful and cartoonish bubble-letter logo to its vividly coloured layer cakes, even the crankiest MF will find inescapable joy in stuffing their faces with a Posh Peanut Butter Cupcake (topped with gold-sprayed mousse) or a fat wedge of icing-lashed Cinnamon Bun Cake.

There are no weird flavour combos here – and you know what? There’s no need for them. Not with nostalgic flavours like vanilla, Nutella and Oreo (and with every eye-rollingly good mouthful infused with creamy Lescure French butter).

Everything at Flavourtown is made throughout the day at its in-store bakery. Even if I hadn’t witnessed a tray of still-warm cupcakes emerge while hemming and hawing between the Bad Ass and Red Velvet cheesecake brownies, the freshness was unmistakable. The offerings had none of that second-day, crumbling aridness. In fact, the bouncy, buttery sponge made the buttercream icing secondary – and this is coming from someone who has been known to eat frosting out of the container with a spoon. Still, it must be noted that it was the Cookie Sandwich’s fluffy cream cheese icing – oozing out from between white-chocolate-studded red velvet cookies – that stole my heart.

There’s not much to Flavourtown’s narrow Fulham shop besides the omnipresent neon sign in an eye-watering shade of hot pink and a few tables, but despite that, the vibe and service were relentlessly upbeat and it all left me walking on sunshine with a feelgood sugar rush.

By: Nicole Trilivas

Posted:

Venue name: Flavourtown Bakery
Contact:
Address: 771 Fulham Road
London
SW6 5HA
Transport: Tube: Parsons Green
Price: Treats for two with soft drinks (no service): around £15.
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Average User Rating

5 / 5

Rating Breakdown

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tastemaker

Flavourtown bakery is now my FAVOURITE bakery ever! Its so pretty and colourful in there and there are so many mouthwatering cakes and cupcakes, you're spoilt for choice and will probably like me want to eat all of them! My friend ordered a salted caramel birthday cake from here and it was the most delicious cake I've ever had, so soft and delicious! You have to give this place a try, the cakes not only look good but taste incredible too! :)