Following the success of its 2021 Holborn debut, Fred Bakery has expanded into the West End. The move brings restaurateur Burak Demirelli’s bakery to the Oxford Circus crowds, positioning it as an ideal pitstop for both the morning commute and the local office contingent.
The offering remains consistent with the original branch: sourdough, ciabatta, and baguettes alongside a rotating selection of viennoiserie. While the apple crumble danishes and triple chocolate hazelnut cookies cater to the sweet-toothed afternoon trade, the lunchtime focus shifts to focaccia pizzas and sandwiches.
And let's not forget the signature tiramisu latte - a nod to the Italian roots of Demirelli’s sibling restaurant, Faros, which pairs well with their seasonally available tiramisu buns. It’s a sensible, well-executed addition to the area, providing a more artisanal alternative to the surrounding high-street chains.