Fred Bakery Oxford Circus

Fred Bakery is set to open its second London site in the heart of Oxford Circus this December, following the success of its flagship bakery in Holborn.

The new Oxford Circus bakery features a split-level layout with seating on both floors, designed to welcome both quick drop-ins and longer stays. The interiors have been crafted by architect Lucas Che Tizard of Red Deer (@reddeer), reflecting Fred’s signature minimalist aesthetic: clean lines, off-white and neutral tones, and natural textures that create a calm, modern and inviting space.

The menu features Fred’s signature sweet and savoury bakes seasonal hot drinks and coffee served in partnership with Julius Meinl. Guests will also be able to shop the full range of Fred merchandise on-site, including tote bags, T-shirts, mugs and a signature candle.

The name “Fred” reflects the bakery’s origins: born from the first two letters of “Fresh” and the final letter of “Baked.” What began in a small London neighbourhood, sharing handmade baked goods with locals, has grown into a brand rooted in community, craftsmanship and seasonality. Fred Bakery remains committed to using the finest ingredients and celebrating each season through its creations.