Restaurants, Argentinian Mayfair
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Freggo brands itself an ice-cream bar and has a decor to match, with mirrored walls, purple furnishings and silver bar stools and tables. The business also distinguishes itself by being an Argentinian ice-cream bar. The choice of flavours is limited and divided into groups of creamy, chocolatey, fruity, and the Argentinian speciality dulche de leche-based ice-creams. After a few tasters it becomes clear that Freggo’s ice-cream is not as creamy as the Italian variety and that the flavours are all rather sweet.

The dulche de leche ones are especially syrupy; they include Temptation, consisting of dulche de leche ice-cream with caramel sauce – so a sort of double dulche de leche. Nevertheless, dulche de leche and chocolate, with its tiny dark chocolate chips, made a surprisingly delightful combination with the fresh malbec and berries sorbet. You might also find other Argentinian foodstuffs on the menu here, such as alfajores, a shortbread-type cookie, and savoury empanadas. Sadly, neither was available on our visit.



Venue name: Freggo
Address: 27-29 Swallow Street
Opening hours: Open 8am-11pm Mon-Thur; 8am-2am Fri; 10-2am Sat; 10am-11pm Sun
Transport: Tube: Piccadilly Circus
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Average User Rating

4.3 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:1
  • 3 star:1
  • 2 star:0
  • 1 star:0
1 person listening

Smooth and creamy and absolutely delicious! Open late just off regents street and offer typical specialities such as dulce du leche and malbec and berries. Only problem, wish there was more seating.


I had dulche de leche with chocolate chips and it was so weird!! But in a good way. It was just completely different by any ice I've ever tried either in Italy or in London. However it's very very sweet and as for the passion fruit: that was not really good. There is not much chioce either of flavours or cones and the ice cream is in very unappealing plastic buckets but it's worth a try.

YUMMMYYY!!!! I LOOOVE IT! My fave are Dulce de leche with chocolate chips and malbec and berries