Restaurants, Snack bars Soho
  • 4 out of 5 stars
  • 5 out of 5 stars
(2user reviews)
6 Love It
Save it
© Rob Greig
Gail's, 2011

A little sister of the other Gail’s scattered across London, this branch of the artisan bakery is fighting its corner, quite literally, in Soho.

The interior decor is a product of the same white/red/grey palette of its siblings, and the zinc-topped counters and exposed lightbulbs parading around the perimeter of the room remind you that Gail’s is taking its arrival in W1 seriously.

Standing united on multi-tiered displays are an interesting mix of baked delicacies, largely inspired by northern or Eastern Europe. On our visit, brioche bases supported well-executed savoury toppings of mushrooms with crisp bacon and roasted cherry tomatoes with goat’s cheese. A cholla bun sucessfully housed salami, pickles, rocket and tomatoes.

Gail’s caters well for the sweeter tooth. The yeasty dough of a sultana kugelhof had a pleasing weight and texture, and a butter icing and carrot cake tower was quickly demolished. Tea and coffee were of the high standards expected; top-quality coffee beans are used, and the staff knew how to operate the La Marzocco espresso machine.

Although the prices of Gail’s baked goods may be prohibitive for some, investing in its food is a rewarding experience.


Venue name: Gail's
Address: 128 Wardour Street
Opening hours: Open 7am-9.45pm Mon-Fri; 8am-9.45pm Sat-Sun
Transport: Tube: Tottenham Court Rd tube
Do you own this business?
To improve this listing email:

Average User Rating

5 / 5

Rating Breakdown

  • 5 star:1
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
1 person listening

One of the best bakeries in London! I love their selection of breads, as you can pretty much find anything. They've got breads that'll fit your breakfast, lunch, dinner and snack needs. They also taste very fresh, even when you pop in to get a loaf at the end of the day! I appreciate that they are able to slice the loaf for you, if you so wish. 

It's also a lovely café to grab breakfast/brunch or for a mid-afternoon coffee/tea and snack. My favourite breakfast item is their granola with Greek yogurt and fruit compote. The granola is super crunchy and filled with toasted nuts and seeds, which you can also purchase in a larger packet to have at home or even in an individual portion for breakfast on the go! The Greek yogurt that they use is also really thick and creamy, just the way I like it. When I came, I was given a choice of fruit compote but I went with the classic blueberry - this was still thick and lumpy, so I could see the blueberries in it and not too sweet either. 

My friend recently purchased a bag of their ground coffee for me and I must say, it is a pretty good blend! I quite like my coffee to be bitter and when put into a cafetière, the coffee from GAIL's comes out strong, thick and bitter. It tastes exactly like when the barista were to brew and make it for you. My go-to drink here is their iced Americano because you can really taste the coffee that way but they make pretty decent lattes too. 

john a


The map location for Gail's .SomPoint is a method to locate every point in the world using only 8 characters.You can convert every address and point on earth to only 8 characters.