Hummingbird Bakery

Restaurants, Bakeries Soho
  • 3 out of 5 stars
  • 4 out of 5 stars
(10user reviews)
7 Love It
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The Soho branch of this successful mini-chain is a busy spot; there are also branches in Notting Hill, South Ken, Spitalfields and Islington. Most customers come here for the colourful frosted cupcakes, which are displayed in long glass cabinets, alongside whoopee pies, tiered American cakes and varieties of brownies.

Raspberry cheesecake brownie has to be the most indulgent version – a dense chocolate brownie base topped with a baked cream cheese layer and finished off with whipped raspberry cream – delicious. Red velvet is still the best-selling flavour of cupcake, though customers are encouraged to try out new creations from the daily changing specials.

On our visit, it was a ‘tea cake’, a chocolate sponge with pieces of digestive biscuit. Verdict? Too dry. The moister black-bottom cupcake, available any time, was a much better choice. Note that this branch doesn’t have many seats, and much of the business is in take-outs (gift boxes are available).


Venue name: Hummingbird Bakery
Address: 155A Wardour Street
Opening hours: Open 9.30am-8pm Mon-Sat; 10am-7pm Sun
Transport: Tube: Oxford Circus or Tottenham Court Road tube
Price: Main courses £2-£4
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Average User Rating

4.2 / 5

Rating Breakdown

  • 5 star:3
  • 4 star:5
  • 3 star:1
  • 2 star:0
  • 1 star:0
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Whenever i see the hummingbird sign, it always brings a smile. I;m addicted to looking through all the cakes and settling on my good old faithful blackbottom cupcake. The kids prefer the red velvet cupcakes and the raspberry lemon cake which they slice is another favourite. The prices are rather steep though would be great if they had offers for multiple purchases, as i always have to buy for 4 people. They do a great deal on a friday though. Where you can treat a friend to a cupcake for free  if you buy one.

Milly E

It's a fair bit of a cliche but I'm not ashamed to admit that Hummingbird bakery is still my favourite when it comes to a cupcake. In the spirit of an adventurous 2017 i've branched out from classic red velvet recently to a positively exotic salted caramel that contains a huge dollop of caramel and visible salt flakes on top. You can't get more indulgent than that. It's fairly pricey but for a once in a while treat it's the best pick me up you can find. 


I'm quite often late to a party but I guess having ONLY JUST tried out the Hummingbird Bakery after 5 years of living and working in London is almost sacrilege! My office is now based just around the corner and with a need for something sweet one afternoon my pal Milly and I popped in to see what sugary fix we could get! I didn't fancy a cupcake - I know it's what they're known for but all that frosting is too much for me! So I chose the raspberry cheesecake brownie and took it back to my office to share with my colleagues (perfect for bribes at a later date) - this is the perfect kind of dessert because it rolls 2 into 1 so you get more for your money (and hummingbird aint cheap i'll tell ya that! - this was just short of a fiver!!) - it's not too dissimilar to Batch Bakery brownies which you can find at KERB. The cheesecake topping was creamy and New York style, while the brownie base was chocolaty but not too rich.

Lise M

Hummingbird Bakery is one of my favourite cupcakes shop in London. Each time, I visit this place, I have the impression to be back to childhood.  Their selection of cupcakes is colourful, fresh and amazingly tasty with  a special mention for the Red Velvet one. Definitely a must go when your near Soho area. 


I love humming bird. I'm sorry but I do! I've yet to find anything wrong with their cakes. I could sit down and consume these babies all day! In fact my goal for 2020 is to retire and do just that! ;)

Daniel L

The big daddy of the red velvet cupcakes, there is always a line at this venue. The line is short and moves quickly, but you can be sure that this is a well visited and photographed place, both by toursist and locals alike. The presentation is pretty and this makes for a perfect gift for the girlfriend. Prices are a little high but these do fill you up despite the small size. I would highly recommend it for all dessert lovers as this is one to check off the list. There are other competitors out there like Bea's of bloomsbury but I think hummingbird does hold its own.


Really enjoy Hummingbird Bakery's cupcakes - the salted caramel is especially recommended for being consistently fresh. I have yet to try one that has succumbed to the dreaded dryness that can ruin a cake for me

Ioanna La

Bigger than the one in Portobello, friendly staff, always delicious and high quality fresh cupcakes with a great selection of flavours and the Red Velvet as the best one! A must try if you like cake!!


You always know you'll get a set standard when you visit one of these bakeries and each time I've been they've always had a new flavour of the month which keeps things fresh.............and tasty!  Red velvet is still my favourite although the malt chocolate cake is a close second.  I wasn't blown away by the whoopie pies but perhaps they're a bit like marmite?  Price wise, it does seem to be getting a little pricier these days, still worth a treat every now and then.