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I Love Nata

Restaurants, Portuguese Covent Garden
4 out of 5 stars
4 out of 5 stars
(12user reviews)

Time Out says

4 out of 5 stars

A tiny café selling only coffee and pastéis de nata, Portuguese custard tarts.

How do you say ‘guts’ in Portuguese? Whatever the word is, you need a lot of it to open a café that sells just two core products.
The main product at I Love Nata is pastéis de nata, the little custard tarts in puff pastry cases which are not just Portugal’s most famous sweet creation, but one of its greatest dishes of any kind. Invented in a Lisbon monastery in (probably) the 17th century to use up surplus egg yolks, they have now become a standard sweet and a favourite companion for bica, the Portuguese equivalent of espresso. 
Very simple things are often difficult to make perfectly. The company behind I Love Nata has figured it out. Their pastéis are assembled elsewhere and baked daily in this dinky little café. The puff pastry is light, flaky, and profoundly buttery. The filling is runny (much better than the common stiffly-set version) and a rich yellow. If you don’t lick it off your fingers, you’re a model of self-restraint.
The tarts are sold for consumption on the premises or for takeaway. There’s a discount if you buy four or more – for example, £7.45 for four as opposed to £1.95 for a single tart. If you’re buying them to take away, I strongly advise that you buy just one. If you buy four, you will fight against the temptation to eat them all yourself. And temptation is probably going to win.
Hang on, did I say I Love Nata sells two products? Oh yes. It sells coffees (lattes, cappuccinos, etc) made from Delta, one of Portugal’s big roasters. The coffee is bica-like in style: sweeter, larger, and less intense than espresso.
But you’ll hardly notice that, because you’re going to be so busy hoovering up your tarts.
I Love Nata says
London’s first boutique café inspired by the Portuguese custard tart!

Our flagship shop opened in 2015, offering our award-winning custard tarts, premium coffee, English tea, hot chocolate, cold beverages and other seasonal offers in a cosy and sophisticated environment.

By: Richard Ehrlich



Address: 61 Endell Street
Transport: Tube: Covent Garden
Do you own this business?

Users say (12)

4 out of 5 stars

Average User Rating

4 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:9
  • 3 star:2
  • 2 star:0
  • 1 star:0
3 people listening

When all you do it pasteis de Nata, they need to be exceptional. Unfortunately these were a little let down. Indeed they were yummy, I can’t fault that. But I expected the real deal, and unfortunately these didn’t live up my expectations of any pasteis de Nata I’ve had throughout Portugal.


For the best Pasteis de Nata in London head to 'I Love Nata'. You will not be disappointed. The Portuguese custard tarts are served warm, creamy and delicious! This cosy cafe also serves coffee to accompany your nata tart but the Pasteis de Nata steals the show, as it should. Highly recommend if you're a nata fan!  


If you want to try a totally traditional Portoguese sweet, the "I Love Nata" is your place. A small shop in Covent Garden serving only Nata and coffees. The Nata here are the best ones all over London, handmade with fresh custard cream within a yammi crispy base. A bit expensive but worth it!


I accidentally bumped into this place on an evening stroll through Covent Garden, and am delighted that I did, having just returned from Portugal infected with an unhealthy obsession for these custardy delights. 

Served beautifully warm, in tiny cupcake boxes to take away, I could easily say it rivalled anything I tried on my holidays. 

It loses one star for the ambience in the cafe itself, which could be a tad cosier. 

Thank you I love Nata!


Mmm warm, gooey custard tarts! The pastel de nata's from this place really are out of this world! And they wholly deserve 5*. Served at the perfect temperature, with perfect crispy pastry and a lovely centre of custard they are as good if not better than those I've had in Portugal. On each table there are cute cinnamon and icing sugar shakers in the shape of the tarts themselves (don't try eating these as you will definitely chip a tooth) and plenty of napkins. A little cinnamon sprinkled on top adds to the flavour however nothing else is needed in my opinion!

I couldn't bare to give this place 3* however there are a few things that let it down: the service was adequate however not particularly welcoming. We were the only customers for the majority of our visit which meant there was no real vibe. The place is very yellow and very dark which gives a bright but dingy atmosphere. The coffee is only ok!
My top tip would be to come and grab some tarts to takeaway!

I love these pasteis de natas, you won't need to go to Portugal for them now that I love Nata is in Covent Garden. This is by far one of my favorite sweet treats of all times. 

This cafe is so small! But, if you're popping in to take away one of their lovely custard tarts, you won't be disappointed. They come in a cute box and they're perfect for a little sweet treat. 


This is a quaint little café tucked just moments from the seven dials area of covent garden. I had quite high expectations of natas having tried a few in portugal, but these didn’t disappoint. The natas are so tasty, the pastry is just so perfect with buttery flaky texture and the creamy custard filling is just right. I’m no coffee snob but the flat white coffee was also very good and silky smooth. Only problem is that this is very small so it can get quite packed out quite easily that you will be unable to get a seat. However they happily offer takeway and offer the cutest packaging too.

These custard tarts are just unbelievably good. Taking the "do one thing and do it well" to the next level. The rating is just for the tarts...I've not even tasted the coffee.

Nice enough custard tarts but not noticeably better than anywhere else. We didn't much like the coffee which was quite bitter - much better at Benugo down the road. The servers must have been new because two of them had difficulty serving two of us. 


Really great service, we were told to take a seat so we could be served freshly baked tarts - which was a nice touch. We ended up having two tarts each! Normally I would give five stars because the location is central, the service impeccable, the cool shakers for icing sugar and cinnamon, the decor, etc., but for my personal taste, I would prefer the custard to have more of the eggy yolk flavour.  Just my personal taste though!  The pastry however was perfect, though we couldn't work out if it was made with margarine or butter especially as it was fresh from the oven... will have to go back and try again. Also loved the selection of teas! Try the Chai, it is served without milk but it so doesn't need it.


Best Portuguese tarts ever as well as a collection of interesting teas and hot chocolates including caramel, white and 70%.

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