Restaurants, Italian Fitzrovia
  • 3 out of 5 stars
  • 5 out of 5 stars
(13user reviews)
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Italiano Coffee Company

Its shared metal tables, diner-style seating and tricolour branding may seem more American than Italian, and there can be few more hectic places to while away a lunch hour. But for a large, inexpensive pizza, it makes a popular pitstop.

Order and pay at the counter, then take your buzzer to a table and wait for your choice of pizza to be freshly prepared (there are around 18 options to choose from). Expect reasonable quality pizzas, a noisy dining room and change from a tenner.


Venue name: ICCo
Address: 46 Goodge Street
Opening hours: Lunch served noon-2.30pm, dinner served 6-10.50pm daily.
Transport: Tube: Goodge Street tube
Price: Main courses £3.50-£7.80. Set meal £12-£16 per person (minimum 2). Unlicensed. Corkage no charge.
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Average User Rating

4.8 / 5

Rating Breakdown

  • 5 star:10
  • 4 star:3
  • 3 star:0
  • 2 star:0
  • 1 star:0
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Eva L.

I'm a big fan of Iccos - it looks pretty basic, with tiled surfaces and long metal tables (easy to clean) but the pizzas are delicious and affordable. Surprisingly so! They have expanded their menu to serve smoothies and dessert but I don't think I've strayed off the pizza menu. There is no need!

The crowd varies throughout the day; students, office workers, then drinkers from the nearby pubs come evening. I would definitely recommend a visit.

Sarah J

Stumbled across this no frills pizza joint late one Friday night, and was so surprised at the great range of pizzas that were not only freshly made in front of us - but at such great prices for London. They were so large, I thought I'd struggle to finish one by myself but they were so delicious and fresh-tasting, it wasn't that hard after all. They have complimentary garlic and chill oils as well as other seasonings. I think this should be a highlight of any trip to the Goodge Street / Euston Square area.

Toni S

Traditional Italian thin based pizza with great selection of toppings. Good pizza at good price!

Jake B

Classic Italian pizza for an unbeatable price. Excellent range of well made pizzas. A great pit-stop before hitting one of Goodge Street's many bars.


Ever since I moved to London 4 years ago I have struggled to find a pizza place that serves better pizza than ICCo. Aside form the fact that the prices are beyond amazing value (starting from £3.95 and not stretching higher than £8), the bases are beautifully thin, with a beautiful crisp crust, and the toppings are all fresh and packed with flavour. My personal favourite is the capriocossa which I always add artichokes to for that extra salty kick.

You can dine in or out, but whatever you do make sure you always pimp your pizza with the complementary chilli and garlic oils, as well as the chilli and oregano flakes. They transport your pizza from amazing to outstanding.

It saddens me when I see the queues 20-30 people deep outside the Franco Manca around the corner on Tottenham Court Road, when ICCo. serves pizzas at a better value and variety just 5 minutes away.

Staff Writertastemaker

Been eating ICCo pizza since I was a teenager and it still has all the same appeal- smell hits you as you walk through the door, super quick service, darting around for a table is even exciting in here.

In the nicest possible way its on the trashier end of the pizza scale- sloppy, overloaded with cheese, you dont feel bad buying a garlic dip for the crusts at the counter and the toppings are standard.... but sometimes that's exactly what you want.
Hope to be coming back for a cheap post-pub pizza in another 15 years.

Guy Parsons
moderatorStaff Writer

It's cheap, it's quick, it's no-frills, and the thin-crust pizza is great! I'm partial to the Florentina myself. The perfect place after you've had a few drinks – part of the appeal is its proximity to lots of decent pubs and bars – and want to pop in somewhere to absorb it all and continue to put the world to rights. And a good option for a "treat" lunch that won't actually devastate your meagre bank balance. Icco is always buzzing with a mix of people, but you'll nearly always find a seat within a few minutes.

Eat as the locals do, say no to Pizza Express, say sì sì  to Icco! 


Long ago on one of my occasional visits to London I discovered this wonderful place. The prices were reasonable, the food was better than prices. Pizza was great. I'd call this place perfect for anyone who doesn't need posh restaurants and posh bills, but still wants some good food during lunch brake or between long sightseeing walks around London. Looking forward to visit this place again.


This review is mean spirited. For £3.50 you will not get a better pizza in London. Yes the ingredients aren't the best quality but they are better than Domino's or Puzza Hut, and while they're a bit tight with toppings, but the actual pizza's are amazing, more genuinely italian and nicer than Pizza Expresss. Stick to Margherita and you can't go wrong. £3.50 for a pizza on Charlotte Street FFS - 5 stars


Best pizza around for such a low price - they've redone the buzzer system again and added more room. I love it - students and professionals eating altogether in an informal cafeteria-style eatery... there's no target audience other than pizza lovers!


review doesn't do this place justice. The pizza is cheap and lovely, atmosphere is buzzing and even though the place might get a bit hectic- at lunchtime, such is the WHOLE of this area. In the mornings, you get delicious coffee with a free croissant (or pain au chocolat). Makes it sooo much easier to start a working day :)