Nordic Bakery

Restaurants, Snack bars Soho
  • 5 out of 5 stars
  • 4 out of 5 stars
(16user reviews)
40 Love It
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Nordic Bakery
© Jael Marschner
Nordic Bakery

An oasis of calm and poise in frenetic Soho, this cool café is a fantastic under-the-radar pitstop for Scandi-style sandwiches and sweet treats.

Stepping out of the anarchy of Soho, pushing open the heavy wooden door and crossing over into Nordic Bakery’s calm, ordered world gives you a rush of reassurance that everything will, in fact, be alright. You’ll be greeted by attractive smiling servers and cocooned in a warm wood-lined interior where everything, from the Alvar Aalto furniture to the Helvetica signage, is clean of line and muted in tone. Even the sandwiches look pretty – neat circles of dark rye supporting Scandinavian staples such as gravadlax, brie and lingonberry, or the delicious combination of vinegary herring with soft egg and a smooth mustardy mayonnaise. Or try a karelian pie – a traditional Finnish rice or potato pasty, perhaps with a bottle of Nordic’s in-house blueberry cordial. Get there early if you want to get your hands on one of the famous cinnamon buns, though the squishy, sugary butter buns are pretty addictive too.

 

Posted:

Venue name: Nordic Bakery
Contact:
Address: 14A Golden Square
London
W1F 9JG
Opening hours: Meals served 8am-8pm Mon-Fri; 9am-7pm Sat; 10am-7pm Sun
Transport: Tube: Piccadilly Circus tube
Price: Main courses £3.25-£4.20
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Average User Rating

3.5 / 5

Rating Breakdown

  • 5 star:5
  • 4 star:3
  • 3 star:4
  • 2 star:1
  • 1 star:2
LiveReviews|16
1 person listening
Eva L.
tastemaker

When I visited first I was naturally drawn to the fantastic cinnamon buns. They are truly delicious! But on my last visit to the Covent Garden branch I decided to be sensible and have some savory food first. I had their delicious salmon salad with a generous helping of potato salad. The cafe was pleasantly quiet for a saturday but not empty. There are plenty of tables upstairs and a few more tucked away in the basement. A great spot to grab a bite to eat away from the hustle and bustle.

Eloise
tastemaker

I think I have a bit of a cinnamon bun obsession, but this place certainly caters to my pastry and cinnamon needs. There’s often a queue inside – always a good sign – and although the interior doesn’t do the place any justice, what they lack in Scandinavian style décor they make up for with their bigger than hand size, warm buns. Not too sweet, they are honestly delicious and the best I’ve had outside Sweden. Their filter coffee is seriously nice too but I certainly advise taking your bun and coffee to go and enjoy it admiring your surroundings in the Golden Square opposite. 

Diana T
Tastemaker

My inner Nordic lover always starts jumping up and down when I see the Nordic Bakery sign. Being one of the only Scandinavian places in London they've probably got the largest menu of them all. For anyone with a sweet tooth I recommend the cinnamon buns, or the blueberry cake, and for the more savoury-minded prepare to have your mind blown with what rye bread is meant to taste like. 

The vibes are very relaxed, so if you want to rush in, grab a coffee and go, go somewhere else. Nordic Bakery is the kind of place where you enjoy your cinnnamon bun sitting by the window people watching or catching up with a friend. 

I wish they did supper clubs, cause they could give Rök a run for their money. 

Laura G
Tastemaker

Two words: cinnamon buns. They're baked horizontally and have an amazing spicy sticky flavour without being over the top - and they're huge, well worth a breakfast meal. Other choices include sandwiches with nordic scents, and savoury pastries filled with potato or cheese, besides simple nordic cakes and bakes. The atmosphere is sober and shadowy, and wooden tables are usually completely taken by regulars. The only downside was having to go twice to try, as card machine wasn't working the first time, and staff wasn't too friendly about it!

Matilda Egere-Cooper

I'd heard loads of great things about this place and actually made a u-turn to visit it when I cycled past it last week. The queuing situation seemed a bit all over the place (turns out they're card machine was down, tut tut), but my first impression was that people love the bakery, they do what they do well, and a regular visit never hurts. Especially if you're going for the cinnamon rolls - they're so good! 

LeeLee
tastemaker

A cinnamon lover's dream! The iconic cinnamon bun has an almost bread-like texture with a cinnamon and sugar filling. The filling is evenly spread such that each layer in the centre has a good amount. However, the edges seemed to lack that filling, which made the pastry a little dry. 


I loved the fact that the bun was still warm when I ordered it at around 4PM. It was reassuring to find that they do in fact bake them fresh throughout the day. The bun is also quite big in size so you could share it with among 2 for a light afternoon snack or have it for yourself as a breakfast option. 

Sohère R
Tastemaker

Really yummy open rye bread sandwiches topped with smoked salmon, or egg and prawn mayonnaise (other toppings are available, I just haven't tried them! The coffee is great and the desserts look amazing. The staff are efficient and friendly and the decor and atmosphere is friendly and quiet - a good place to read a book or do some work whilst enjoying delicious food and drinks. 

Sarah (kukkiiandkoppee)
Tastemaker

The cinnamon roll is coated in enough cinnamony-sugary goodness to satisfy any cinnamon fiend. Alas the bun is too dry and I couldn't bring myself to quench my thirst with the poorly made  coffee. The staff were uninterested and were almost lifeless. 

Harvey W

I remember the days this was still a great place to go! Sadly nowadays the coffee is mediocre at best, the staff seem stressed and grumpy, and the buns are a former shadow of themselves! Once I even walked in and they didn't have their signature rye bread! I guess the saying "What goes up, must come down" really does apply here. I hope they aren't expanding too much as I miss the days I could walk in and see the happy smiley (and yes a cliche - blonde) people that I would love chatting to, sit down and enjoy a great cuppa with a wholesome sandwich... not warburtons half and half sandwiches with burnt coffee and baristas that seem to constantly be changing. BUT if you're still looking for rye bread and sugary buns then its still the (almost) only place to go! Please get your act together again Nordic Bakery. Love - a former regular.  

Robert

Amazing buns. Not your cheap sugar filled commercial ones. Expect something completely different and amazing. Been going for over two years now. Never had a problem with staff. Not for the type that considers McDonald's an enjoyable meal.

marzipan

Great coffee, great cinnamon buns. However, abrupt and snarky wait staff cast a gloomy cloud over the experience...

Laura

Rather gloomy place with ok-ish. Tasteless, overburned and dry cinnamon rolls - which is what they advertise as being great....Avoid it, there are much better places.

Flipper

Excellent food, lovely staff & great atmosphere! My favourite cafe place in Marylebone!