Restaurants, Vegan Kensington
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© Alys Tomlinson

The first floor of the UK’s best organic supermarket is devoted to a mall-style food court. It has the usual pizza, burger and sushi joints – organic, of course – but, since 2010, it’s also had a branch of Saf, the Shoreditch raw vegan café-restaurant that was originally in Shoreditch but that closed early in 2012.

This west London outpost has none of the cool of its now closed Shoreditch counterpart, but it makes a nice change from the massed wine bars and ale houses of Kensington. The bar’s USP is organic ingredients – even the spirits, which should help get your chakras open while the alcohol’s killing off your brain cells.

The short list of cocktails are well made, and staff are friendly. Saf’s USP, however, is its raw food. There are also carefully calibrated juice blends and a good cocktail menu.


Venue name: Saf - CLOSED
Address: Whole Foods Market
63-97 Kensington High Street
W8 5SE
Cross street: The Barkers Building
Opening hours: Open 10am-11pm Mon-Sat; 10am-6pm Sun. Food served 10am-10.30pm Mon-Sat; 10am-5.30pm Sun
Transport: Tube: High Street Kensington tube
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Average User Rating

2.3 / 5

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I don't think I've ever eaten anywhere with as much attention to detail and precision. Food is fresh and everything prepared from scratch like nowhere else in London. I really do enjoy the food and it's presentation, flavours and the service. Bad reviews I see are down to a poor and overcooked palate... what did you expect the (absolutey delicious) mushroom filled chickpea crepe to come with? What do other crepes normally come with? Nothing but their filling : - ! If you appreciate high quality food - which means maximum possible care put into from beginning to end - there's not much to not love about SAF! It's a rare gem in London.

This is not a restaurant and it is misleading for SAF to continually describe this as one. It is a cafe in a food hall. I took my partner for a romantic birthday dinner and it basically spoiled our evening because we had come for a romantic meal in a restaurant which was how they described it on the website, (and the other restaurant in shoreditch was definitely a restaurant). I Interestingly there is no opportunity to give any feedback on their site- even privately to themselves. I also found out today from another friend that they are on Group On- offering a meal with Champagne- anyone taking that one up is in for disappointment, unless you really don't care about your surroundings in which case buy some Cava in Tesco and drink it on the Circle Line.

Awful, tasteless drivel. about half of the dishes on the menu were not available, we ended up asking "What DO you have?". . .the only reason the rest were still available is because they look so unappealing. the food was barely warm, tasteless and not of restaurant standard. Stay at home and cook!

I went there with a discount voucher offer and we were really disappointed. Why oh why do veg restaurants insist on being so measly? I had aubergine soup which was ok but needed seasoning (and there was no S&P on the table) and I was given a teensy weensy triangle of bread with it. My boyfriend had a nice pesto pate but no bread at all to go with it. My main course was delicious - chick pea flour pancake - but again - I only got a pile of lettuce to go with it. And how any Chef in 2012 can serve 'pasta of the day' as tubes with half a pepper cut into strips I do not know. This gives vegetarianism and veganism a bad name. Being healthy does not equal scrimping and not eating much!

I came in with a group of friends. We had an awesome time there. Food was exceptional and original. I had a a Spinach and Gyoza and a Pumkin Rissoto as a main. I have nothing to add about the food apart from being very tasty. Waiters were also pleasant. The only down side is that they closed at 10pm.

Last night I took a couple of friends to Saf Kensington and was sorely disappointed to discover that it is now an overpriced cafe in a food-court, above Whole Foods. The food was sub-par (especially in comparison to their Curtain street location) and over-priced. In-fact, I ended-up returning my quiche as it was dehydrated to the point of being inedible. They were out of a number of the dishes that we wanted and the staff appeared to be indifferent to the fact that we were having a HORRIBLE dining experience. To top things off they asked us to leave before we had finished our meal. In summary, this is NOT the same Saf that it used to be (i.e. Curtain road location) and I STRONGLY would caution against going here. Their business model is now more fast-raw food, and less about a enjoyable night out.