This new branch of a long-established Rome chocolate shop is now open on Broadwick Street in the heart of Soho. Rather than packaging its wares in the clinical boxing you find in some upmarket chocolate shops, Said displays its chocs in opulent heaps, in jars or – in the case of the hot chocolate – bubbling from little cauldrons behind the glass counter. Customers are welcome to sit in with a cup of hot choc – high quality, thick, and rich on cocoa solids – and admire the interior, which has an entire wall decorated with shiny metal chocolate moulds. A lovely place to take a breather from West End shopping.
41 Broadwick St
|Opening hours:||10am-8pm daily|
|Transport:||Tube: Oxford Circus or Piccadilly Circus|
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Average User Rating
4 / 5
- 5 star:6
- 4 star:4
- 3 star:1
- 2 star:1
- 1 star:1
If you have always wanted to drink from a chocolate fountain, I would say drinking a cup of hot chocolate from Said is the closest thing to it! It is thick, creamy and definitely very chocolatey. I am quite particular with my hot chocolates as I tend to find most hot chocolates served in cafes are too sweet and lack the cocoa taste, so once I had a cup from Said, it easily became my favorite hot chocolate in London! The seating is a little tight so try to avoid the peak times if you want to sit inside, but if you are in the area by Carnaby Street and Soho and you have that chocolate craving, pop inside. You will not regret it!
The best hot chocolate in the entire world, as well as the prettiest neo-post-industrial decor you can imagine. A brilliant spot.
The triple chocolate hot chocolate was very good! BUT!!! The Italian Lady is extremely rude and a reason to not go back or recommend this place! She needs to learn some hospitality manners asap!!
Such a shame waitress so rude when I had my foot up on a wooden fold up chair, just trying to feed my toddler. Of course it's fine to say please don't, but I really felt like I was being asked to leave. Perhaps I was? My friend and I spent £20 on 2 coffees and 2 sandwiches which would have been worth it if she hadn't make me feel like I should crawl back from under my stone. If mothers and little ones aren't welcome, please put a sign up saying "no pushchairs" -we'll get it. Don't take our money and then be rude.
Super delicious chocolate!! I loved the truffles and spread chocolate. Also great to take away and bring to friends for dinner parties!!!