A lobster-roll specialist in Soho.
The menu focusses on rolls, salads and chowder – all made with the eponymous crustacean.
You might wonder why we are called Smack? Far from trying to be provocative, Smacks are in fact the name of the boats which catch lobster.We’re pretty passionate about our lobster. Since setting up in 2011 we have made it our mission to eradicate the illusion that Lobster is a rare and only for the rich and famous or to be eaten at fancy restaurant joints. We’ve learnt a lot quickly and have continued to grow our expertise from there. We work with a select group of fishermen over in the beautiful surroundings of Nova Scotia for the majority of the year, and when out of season we head over to Maine where Lobster fishing takes place all year long. All of our Lobster is wild, never farmed and we work hard alongside the Canadian government to ensure we abide by all sustainability laws, actively encouraging it’s progress. Our lobster is kept live in prime conditions in a 6,000 square foot tank at Heathrow airport, where it is then delivered fresh to each of our restaurants on a daily basis. Far from being a once in a lifetime occasion ,we believe our juicy lobster is something that can be enjoyed by all, all the time. It’s meaty flavour lends itself perfectly to our own buttery brioche bun recipe, and it’s health benefits make it the perfect component when putting together our fresh lobster salads.
For those who prefer to stay at home, you can download the JInn App and have SMACK delivered to you.
|Venue name:||Smack Lobster Roll||Contact:|
58 Dean St
|Opening hours:||Monday 12pm - 8pm Tuesday - Thursday 12pm - 10pm Friday - Saturday 11am - 10pm Sunday 11am - 8pm|
|Transport:||Tube: Tottenham Court Rd or Leicester Square|
|Do you own this business?|
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Average User Rating
4.3 / 5
- 5 star:3
- 4 star:8
- 3 star:0
- 2 star:0
- 1 star:0
I just went in for the highly acclaimed chowder and came out with both a chowder and the classic lobster roll. Both are delicious and a total treat. There perhaps isn't enough of the chowder, the bowl a little small for my ravenous appetite so I am glad I also bought the lobster roll which is a buttery brioche stuffed with succulency. The quick service only adds to the experience, as does the smiley happy staff. Total LOVE!