Smack Lobster Roll

Restaurants, American Soho
  • 4 out of 5 stars
(11user reviews)
75 Love It
Save it
Smack Lobster Roll
Venue says Make something special from your day with our delicious rolls to go, starting at £8.

A lobster-roll specialist in Soho.

The menu focusses on rolls, salads and chowder – all made with the eponymous crustacean.

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Smack Lobster Roll says
We are a walk in restaurant so no reservation is needed.

You might wonder why we are called Smack? Far from trying to be provocative, Smacks are in fact the name of the boats which catch lobster.We’re pretty passionate about our lobster. Since setting up in 2011 we have made it our mission to eradicate the illusion that Lobster is a rare and only for the rich and famous or to be eaten at fancy restaurant joints. We’ve learnt a lot quickly and have continued to grow our expertise from there. We work with a select group of fishermen over in the beautiful surroundings of Nova Scotia for the majority of the year, and when out of season we head over to Maine where Lobster fishing takes place all year long. All of our Lobster is wild, never farmed and we work hard alongside the Canadian government to ensure we abide by all sustainability laws, actively encouraging it’s progress. Our lobster is kept live in prime conditions in a 6,000 square foot tank at Heathrow airport, where it is then delivered fresh to each of our restaurants on a daily basis. Far from being a once in a lifetime occasion ,we believe our juicy lobster is something that can be enjoyed by all, all the time. It’s meaty flavour lends itself perfectly to our own buttery brioche bun recipe, and it’s health benefits make it the perfect component when putting together our fresh lobster salads.

For those who prefer to stay at home, you can download the JInn App and have SMACK delivered to you.
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Posted:

Venue name: Smack Lobster Roll
Contact:
Address: 58 Dean St
London
W1D 6AL
Opening hours: Monday 12pm - 8pm Tuesday - Thursday 12pm - 10pm Friday - Saturday 11am - 10pm Sunday 11am - 8pm
Transport: Tube: Tottenham Court Rd or Leicester Square
Price: £8-£16
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Average User Rating

4.3 / 5

Rating Breakdown

  • 5 star:3
  • 4 star:8
  • 3 star:0
  • 2 star:0
  • 1 star:0
LiveReviews|11
1 person listening
Tastemaker

Lobster is delicious.  Put it in a brioche roll and chuck some avocado mayo on top and you push it up to new heights!  Divine!  It isn't the cheapest bite to grab for lunch but it is lobster, so what are you expecting! The rolls are small but still plenty for lunch and the fries can make it quite filling!  

Tastemaker

Delicious!! Tastes fresh and full of flavour! I always go for the California roll. Don't be fooled by the images though, it's a small sandwich roll and it is quite pricey, but sooo good!

Tastemaker

The best half of Burger & Lobster breaking out on its own! Unfortunately, it’s slightly overpriced for what you get, the brisket roll is just as tasty and a little more reasonably priced than the lobster roll.

Also, I am not a fan of surcharges for eating in, my friends paid to do so but I got it to takeaway and was challenged about why I had ordered differently by the server, which I can’t say I appreciated. I didn’t eat mine inside and wouldn’t have out of principle anyway!

… The roll was bloody delicious though!

Staff Writer

I am a lobster lover and look for any great opportunity to eat lobster in any form, including rolls! As I found out  SMACK opened a branch in Soho, I rushed and tried the classic lobster roll (lobster meat, lettuce, lemon for £12) .... the roll is so delicious it takes a few seconds to devour it... this is a good place to visit if you are craving for a lobster roll on the go and satisfy your lobster craving... the place itself it rather small and self service with high tables and stalls but friendly overall ( a bit hot though) and offers good value for what you will be eating. Try it!

tastemaker

‘’Hi, I am Sarah and I am a lobster roll addict.‘’
‘’Hi , Saraaaah! You are not alone. Sit down with the rest of us.‘’

Alright, so I am aware I am not the most original when it comes to being obsessed with anything lobster, but yeah…Lobster meat just tastes good, especially in a soft brioche bun with mayo and spices and herbs, it melts in your mouth and for those few minutes eating it you are in seventh heaven.

But the problem is, it doesn’t take very long to eat a lobster roll. When you think about it, it’s a size of a hotdog and we all know how quickly we can finish a hot dog. So in a way, it doesn’t really make sense to put so much effort into going into a restaurant just so you can finish the damn roll in fricking 10 minutes and that is taken into account you are trying to eat slowly and nibble onto fries in between just so the roll can last longer.


That is why it is brilliant Burger & Lobster put more of a fast food concept into this mini lobster roll restaurant. You can get your order quickly, you came there just for the lobster roll and that’s why you get. It’s very much ‘Wham bam thank you ma'am;and friendlier to your pocket since you can get a Delicious California Lobster roll for £12 which is significantly cheaper than a restaurant version. The only way this could be improved is having more of this joints around town!

tastemaker

Thumbs up if you like lobster and beer?


Beer and lobster rolls. If that doesn't sound like a dream, then I don't know what does.  The California on offer is delicious and served in a buttery, light brioche roll. The avocado mayonnaise needs to be sold separately as it's simply mind blowing. Sadly they no longer do their delicious courgette fries, featured in the picture. However, I have sampled the sweet potato replacements and they are delightful. There's a good selection of beer available too. Perfect for a quick weekend lunch.

tastemaker

Delicious combination of flavours for the 'Seven Samurai' and 'Californian' lobster rolls! The sweet potato fries were also on point; thick-cut, crisp on the outside and soft in the center. The portion is obviously smaller than at Burger & Lobster, but still worth a try and very yummy. The service is also quite fast, so it's great for a quick meal in Soho. 

tastemaker

I liked this! I have not gone to the Burger and Lobster restaurant yet, but this is their little sibling. It appealed to me because I just wanted a lobster roll - literally order, eat then go. It's tend quid for a lobster roll.


I just went in for the highly acclaimed chowder and came out with both a chowder and the classic lobster roll.  Both are delicious and a total treat.  There perhaps isn't enough of the chowder, the bowl a little small for my ravenous appetite so I am glad I also bought the lobster roll which is a buttery brioche stuffed with succulency.  The quick service only adds to the experience, as does the smiley happy staff.  Total LOVE!

Staff Writer

I went here a little whole back and was very impressed indeed. The venue is quite small so I would say it's more of a drop in pop out place or a nice lunch meet perhaps. I haven't had the roll as yet but did enjoy the Lobster chowder which was delicious. Having had chowder (a few times) not to long before on my trip to San Francisco I had high expectations which I'm happy to report were not disappointing. A place I would recommend .

Tastemaker

If the white clapboard shuttered houses, soft sandy dunes or Ralph Lauren stylings of America's East Coast have ever captured your imagination, then I'm certain sampling ocean fresh lobster rolls around a beach-side bonfire will also have been a daydream. Thankfully, you can now treat yourself to a snippet of Americana in the slightly less Hampton-esque but a helluva lot closer Soho.  


Nestled on Dean St, this branch of Smack Lobster (named after the boats used to catch them and not a suggestion of how to best tackle one) is bright, clean, friendly...and tiny. Seriously. If you have a lot of friends, pick the one you like best and take them because chances are, there'll barely be room for the two of you let alone anyone else. An early Thursday evening visit saw us having to counter-stalk two ladies for their stools but persevere and once you get a seat, hang onto it because it's absolutely worth the effort.


Sweet & glossy brioche buns are toasted to perfection and then stuffed with your choice of one of five seasoned lobster combinations. We shared the California - where satiny soft avocado paired gorgeously with juicy chunks of pink meat - and the Seven Samurai, whose clean but hot Japanese spices were utterly moreish when eaten with the naturally sweet lobster & buttery toasted bread. 


It seems wrong to put this place in the same bracket as other places labelled 'fast food' - with quick service and excellent price-points (£10 for a decent sized roll or salad) that is essentially what it is but on a whole other level. Decor is simple & charming, staff are friendly & helpful and there's a distinct lack of fried potato in the air which, let's face it, is always a perk. The food might be served in a teeny tiny environment but it delivers giant flavours in a way that once for all dispels the notion that lobster is fancy food for wealthy people. Leave the tiara at home people but bring extra napkins, I'll be sat guarding my window spot should you need me...