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Smack Lobster Roll

Restaurants, American Soho
4 out of 5 stars
(11user reviews)

Time Out says

Mayfair’s Smack Deli opposite Selfridges is no more, but fans of this street-food riff from the Burger & Lobster group can always decamp to its dinky Soho sibling across the road from the legendary French House pub. The namesake lobster brioche rolls are custom-built for takeaways and they come in three varieties (‘Classic’, ‘California’ and a Japanese-themed Seven Samurai version with pickled ginger and togarashi sauce) – although you can also chow down with a big bowl of rich, warming lobster chowder or a superfood salad on the side. There’s some booze too (a couple of beers and a couple of wines) plus a few familiar soft options.



Address: 58 Dean St
Transport: Tube: Tottenham Court Rd or Leicester Square
Price: £8-£16
Opening hours: Monday 12pm - 8pm Tuesday - Thursday 12pm - 10pm Friday - Saturday 11am - 10pm Sunday 11am - 8pm
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Users say (11)

4 out of 5 stars

Average User Rating

4.3 / 5

Rating Breakdown

  • 5 star:3
  • 4 star:8
  • 3 star:0
  • 2 star:0
  • 1 star:0
1 person listening

Lobster is delicious.  Put it in a brioche roll and chuck some avocado mayo on top and you push it up to new heights!  Divine!  It isn't the cheapest bite to grab for lunch but it is lobster, so what are you expecting! The rolls are small but still plenty for lunch and the fries can make it quite filling!  


Delicious!! Tastes fresh and full of flavour! I always go for the California roll. Don't be fooled by the images though, it's a small sandwich roll and it is quite pricey, but sooo good!


The best half of Burger & Lobster breaking out on its own! Unfortunately, it’s slightly overpriced for what you get, the brisket roll is just as tasty and a little more reasonably priced than the lobster roll.

Also, I am not a fan of surcharges for eating in, my friends paid to do so but I got it to takeaway and was challenged about why I had ordered differently by the server, which I can’t say I appreciated. I didn’t eat mine inside and wouldn’t have out of principle anyway!

… The roll was bloody delicious though!

Staff Writer

I am a lobster lover and look for any great opportunity to eat lobster in any form, including rolls! As I found out  SMACK opened a branch in Soho, I rushed and tried the classic lobster roll (lobster meat, lettuce, lemon for £12) .... the roll is so delicious it takes a few seconds to devour it... this is a good place to visit if you are craving for a lobster roll on the go and satisfy your lobster craving... the place itself it rather small and self service with high tables and stalls but friendly overall ( a bit hot though) and offers good value for what you will be eating. Try it!


‘’Hi, I am Sarah and I am a lobster roll addict.‘’
‘’Hi , Saraaaah! You are not alone. Sit down with the rest of us.‘’

Alright, so I am aware I am not the most original when it comes to being obsessed with anything lobster, but yeah…Lobster meat just tastes good, especially in a soft brioche bun with mayo and spices and herbs, it melts in your mouth and for those few minutes eating it you are in seventh heaven.

But the problem is, it doesn’t take very long to eat a lobster roll. When you think about it, it’s a size of a hotdog and we all know how quickly we can finish a hot dog. So in a way, it doesn’t really make sense to put so much effort into going into a restaurant just so you can finish the damn roll in fricking 10 minutes and that is taken into account you are trying to eat slowly and nibble onto fries in between just so the roll can last longer.

That is why it is brilliant Burger & Lobster put more of a fast food concept into this mini lobster roll restaurant. You can get your order quickly, you came there just for the lobster roll and that’s why you get. It’s very much ‘Wham bam thank you ma'am;and friendlier to your pocket since you can get a Delicious California Lobster roll for £12 which is significantly cheaper than a restaurant version. The only way this could be improved is having more of this joints around town!


Thumbs up if you like lobster and beer?

Beer and lobster rolls. If that doesn't sound like a dream, then I don't know what does.  The California on offer is delicious and served in a buttery, light brioche roll. The avocado mayonnaise needs to be sold separately as it's simply mind blowing. Sadly they no longer do their delicious courgette fries, featured in the picture. However, I have sampled the sweet potato replacements and they are delightful. There's a good selection of beer available too. Perfect for a quick weekend lunch.


Delicious combination of flavours for the 'Seven Samurai' and 'Californian' lobster rolls! The sweet potato fries were also on point; thick-cut, crisp on the outside and soft in the center. The portion is obviously smaller than at Burger & Lobster, but still worth a try and very yummy. The service is also quite fast, so it's great for a quick meal in Soho. 


I liked this! I have not gone to the Burger and Lobster restaurant yet, but this is their little sibling. It appealed to me because I just wanted a lobster roll - literally order, eat then go. It's tend quid for a lobster roll.

I just went in for the highly acclaimed chowder and came out with both a chowder and the classic lobster roll.  Both are delicious and a total treat.  There perhaps isn't enough of the chowder, the bowl a little small for my ravenous appetite so I am glad I also bought the lobster roll which is a buttery brioche stuffed with succulency.  The quick service only adds to the experience, as does the smiley happy staff.  Total LOVE!

Staff Writer

I went here a little whole back and was very impressed indeed. The venue is quite small so I would say it's more of a drop in pop out place or a nice lunch meet perhaps. I haven't had the roll as yet but did enjoy the Lobster chowder which was delicious. Having had chowder (a few times) not to long before on my trip to San Francisco I had high expectations which I'm happy to report were not disappointing. A place I would recommend .


If the white clapboard shuttered houses, soft sandy dunes or Ralph Lauren stylings of America's East Coast have ever captured your imagination, then I'm certain sampling ocean fresh lobster rolls around a beach-side bonfire will also have been a daydream. Thankfully, you can now treat yourself to a snippet of Americana in the slightly less Hampton-esque but a helluva lot closer Soho.  

Nestled on Dean St, this branch of Smack Lobster (named after the boats used to catch them and not a suggestion of how to best tackle one) is bright, clean, friendly...and tiny. Seriously. If you have a lot of friends, pick the one you like best and take them because chances are, there'll barely be room for the two of you let alone anyone else. An early Thursday evening visit saw us having to counter-stalk two ladies for their stools but persevere and once you get a seat, hang onto it because it's absolutely worth the effort.

Sweet & glossy brioche buns are toasted to perfection and then stuffed with your choice of one of five seasoned lobster combinations. We shared the California - where satiny soft avocado paired gorgeously with juicy chunks of pink meat - and the Seven Samurai, whose clean but hot Japanese spices were utterly moreish when eaten with the naturally sweet lobster & buttery toasted bread. 

It seems wrong to put this place in the same bracket as other places labelled 'fast food' - with quick service and excellent price-points (£10 for a decent sized roll or salad) that is essentially what it is but on a whole other level. Decor is simple & charming, staff are friendly & helpful and there's a distinct lack of fried potato in the air which, let's face it, is always a perk. The food might be served in a teeny tiny environment but it delivers giant flavours in a way that once for all dispels the notion that lobster is fancy food for wealthy people. Leave the tiara at home people but bring extra napkins, I'll be sat guarding my window spot should you need me...

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