So Restaurant

Restaurants, Japanese Soho
So Restaurant
Venue says So Restaurant in Soho is contemporary Japanese dining infused with unique European flavours.

Just around the corner from Brewer Street’s stretch of cheap and cheerful Japanese restaurants, So aims for something a little more upmarket. The brightly lit dining room has a polished, contemporary feel, attracting a more mature clientele. The menu features luxe ingredients too – such as foie gras and wagyu beef. But it’s not all decadence here; there are also plenty of standard options like chicken yakitori, crisp veg or fish tempura and salmon teriyaki.

From the long, curved sushi counter at the front of the restaurant come well-prepared nigiri, maki temaki, chirashi or sashimi – all made with high-quality fish. Check the specials board for less common options. Meat dishes are also worth trying. A generous portion of ibérico pork was charred at the edges and imbued with the sweet, salty savouriness of the miso marinade; it had all the melt-in-the-mouth tenderness that the menu promised.

Wagyu beef sashimi, served with pungent raw garlic and soy sauce, was another enjoyable dish. The drinks list includes Asian-inspired cocktails as well as saké, shochu and an ample choice of wine.

 

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So Restaurant says
So restaurant in Soho is contemporary Japanese dining infused with unique European flavours.

Select dishes are prepared on our “yogan-yaki” customised grill and cooked over volcanic rocks imported from Mt. Fuji.
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Posted:

Venue name: So Restaurant
Contact:
Address: 3-4 Warwick Street
London
W1B 5LS
Opening hours: Lunch served noon-3pm Mon-Fri. Dinner served 5.30-10.30pm Mon-Thur; 5.30-11pm Fri. Meals served noon-11pm Sat
Transport: Tube: Piccadilly Circus
Price: Main courses £14-£28. Set lunch £6.95-£16
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Average User Rating

3.1 / 5

Rating Breakdown

  • 5 star:4
  • 4 star:4
  • 3 star:1
  • 2 star:2
  • 1 star:4
LiveReviews|16
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2 of 2 found helpful

This place is exceptional and authentic - Sashimi and Sushi are always fresh and spot on. Don't trust a critic who cannot spell! (nigiri not niggiri)

2 of 2 found helpful

We recently visited this excellent little restaurant, even though it's slightly hard to find - hidden away behind Regent Street and Shaftsbury Avenue. The service was really good and the food was even better - especially the Mackerel Sushi. On top of this SO also has a fine selection of saki and wines. Thoroughly recommended.

1 of 2 found helpful

Not bad, good sashimi but not good enough to justify the price. Try somewhere else imo. 

tastemaker

Even though I’m quite content with my usual Japanese restaurant when I’m in the mood, I’m always open to trying somewhere new. For a belated birthday dinner with my brother, I decided to make a booking for So Restaurant, after it came highly recommended by a friend.


It’s very centrally located and less than five minutes from the Piccadilly Circus tube station. It’s ideal because it isn’t on the main road, so there aren’t too many people crowding the street (other than after work hours by the pub next door). It’s easy to find and has plenty of seating. We had seats by the counter, which was nice because we could see the chefs preparing the food in front of us. There was also enough space even though we were sharing dishes and drinks.


Between the two of us, we shared these dishes:

  1. Today’s Sashimi (20-25 pieces) – We’re both huge sashimi fans, so this was an obvious choice. This came with several pieces of salmon and tuna, three pieces of scallops, two pieces of pickled mackerel (my favourite!), two pieces of sea bream, and two pieces of another white fish. Everything tasted really fresh, and I thought the tuna had a particularly strong flavour. I liked how the salmon and tuna simply melted in my mouth and how thick they were cut, to really get a taste in each slice.
  2. Unagi Don – Oh my. This has got to be the best unagi I’ve eaten in London. It was incredible how soft, fatty, and tasty it was! It was nicely marinated in its usual sauce, giving it a sweet flavour. A serving came with two generous fillets of unagi on top of a bed of warm, fluffy Japanese rice. An absolute delight!
  3. Seaweed Salad (starter) – This was a small serving of Japanese seaweed salad with a sesame dressing. I liked it because it had various types of seaweed and all in different colours. The dressing was light and fragrant and even went well with the shredded radish that was used as decoration in the Sashimi Plate.

I was very impressed with how fast the food was served after we ordered. Immediately after our waitress took our order, another came out with our drinks – a Yuzu Bellini for myself and a Carafe of Sake for the two of us to share. Both were lovely and I really liked the former because it had a distinct yuzu flavour and smell. The latter was a surprise to me, as I don’t normally like sake but this one was very smooth and even had a sweet aftertaste in my opinion.


The service was great, with out waitress making sure we were comfortable and even willing to switch us to a proper table and chair setting but we were perfect with the bar seating. There was some confusion when I made the reservation over the phone and she thought I wanted a table for five but this was quickly resolved and we were happy with our seating, food, and overall experience! 

tastemaker

I've been amazed by this restaurant!

First, the venue. It couldn't be more central, although it's never packed and neither full of tourists. Decor is smart but not polished and the result is a cosy ambient, maybe just slightly too bright.

But let's speak about the most important aspect: FOOD!  All is incredibly tasty and delicate at the same time, light but fulfilling, traditionally Japanese but with a touch of fresh creativity!Tempura is delightful and rolls indescribable! 

The service is perfect, very helpful and polite. And, last but not least, they are really Japanese.


Obviously, there is always a negative point: the bill! Very pricey. VERY. But after such a taste explosion, you can totally forgive them! (And if you don't believe me you can ask to the Japanese friend I went with!)

Highly recommended, better after paydays!

tastemaker

this is one of my favourite place for Japanese. It's very central - a few minutes walk from Picadilly circus and just aroudn the corner off Brewer's Street.


The selection of seafood and fish is AMAZINGLY fresh. I like sitting on the bar and looking at the chefs preparing the sushi and sashimi. Even the rice here is a cut above the rest. The food is jsut deliciosu and presented so beautifullya nd expertly prepared and presented.


If you go at lunch which I normally do, you'll be bowled over by the amazing bento offers - they are value for money even if you think they are pricier than the other Japanese aroudn the corner. 


You can taste the difference with the food here.


At dinner, there are different and more elaborate selection. Ask the manager or waitress to make their recommendation or ask the chef as I usually do.

tastemaker

Everyone talks about this place needing a facelift so maybe its had it's nip, tuck and filler since the last review? 


I booked last minute via Timeout and was delighted they had a table for 2 at the time I wanted. The staff were really courteous and spent a long time trying to teach me how to pronounce one of the dishes that wasn't even on the menu. Although I was only drinking tap water, they were always attentive enough to fill me up. 


The actual food itself is really fresh and tasty. We shared tempura and sashimi. We were both still a bit peckish so ordered some sushi which was a big mistake! We ordered too much so when they say roll, its a lot larger than you might think and you get about 4 pieces. Very yummy all the same. 


The restaurant was busy but not crazy and we never got shooed out. The type of place you come out feeling healthy and dont mind paying a bit extra for it. 


Love the sushi here. Always fresh and it's not too expensive. the place could use a facelift though.


Good quality/price relationship. The crew was very nive and they made an effort to make our dinner enjoyable, despite we did not have reservation and it was late. I am recommeding it to a friend who is traveling next week to London

Tastemaker

You wouldn't expect too much of this place when you first walk past it. Located on a back street near Picadilly Circus, it looks like a crappy overly lit restaurant that surely must only be frequented by naive tourists. Nothing is less true though. The food is delicious and authentic. The menu is fairly small but it has everything you want from a good Japanese restaurant. The sushi and sashimi dishes are the real deal, ingredients are extremely fresh and the result is nothing short of divine. The decor could do with a revamp but the ambience is actually quite nice and peaceful (unlike so many other London restaurants), allowing you to have an actual conversation with your dinner partner.


Rubbish! overpriced for what it is, no where near the quality I was expecting from this review. People don't bother.


We arrived on Saturday at 20:00 as I booked based on reviews on this site.  Place was not too busy but we waited 15 mins before anyone asked us if we wanted to order drinks etc, and we asked for water during the meal that never arrived.  Food was very overpriced in terms of quality and quantity and with the 12.5% 'service' added the bill was very expensive for what was a particularly bad dining experience.  Would advise against wasting your money at this restaurant as many better value restaurants in the same area.

"title"

0 of 1 found helpful

When we arrived we sat at the sushi counter and waited for quite a few minutes until the chef had to shout at the waitress to serve us. Ordered a few starters, sashimi miso soup and a few sides. Food was ok, but nothing to write home about, and think it's overpriced for what it is. Shame because I think they could do much better.

0 of 2 found helpful

SO awful... When one has had sushi from the best cities for such in the world, one might have expected the reviews to be accurate. We were led to a table in the brightly lit basement. After waiting for some time, our orders were taken. The server had practically no knowledge of the sake list, and a request for the sommelier/manager was deflected. One had to request hot towels. Two appetizers were quite delicious, the wagyu beef carpaccio and the aubergine with red miso paste. The sushi for two, while fresh, was poorly cut, and the selection was no more than tuna, salmon, pickled mackerel, prawns and scallop. Our bill with sake included came to £136. One might classify this restaurant as no better than an over priced disappointment, at best.

0 of 2 found helpful

How can I best express this... Totally over priced food and unhelpful staff who seemed loathed to give me a glass of water and us kept waiting for ages for our food (on a very unbusy Thursday night) for far longer than was acceptable. With so many great sushi places in London, and actually just around the corner, don't waste your time or money here!

0 of 2 found helpful

Good but a bit desappointing... We had the Foie gras niggiri as a starter and even though it tasted good the rice was falling apart completely so it was not very easy to eat. We were quite surprised to be told that the main selection of tea was not available and that we only had two choices of tea. I can't imagine that it is that difficult to make sure to have enough tea for a Saturday night! As for the main dish, do not pick the grilled scallops! It was not cooked properly; almost raw in the middle and burnt on top. There was also barely any sauce but a lot of water which make me think that it was frozen ones! (and which would explain the lack of taste!) I had sushis rolls that were good but not that extra fresh or tasty. Maybe you will appreciate more this restaurant after a few sakes - as maybe a bit of alcohol will make you forget how your meal really taste... Overall, descent restaurant but quite pricey compared to the quality of the food.