Time Out says
A Swedish bakery and coffee shop in the heart of Soho.
Set in the heart of Soho, Söderberg is a Swedish-inspired bakery, dishing out open sandwiches, meatballs and waffles by day – and smörrebröd platters plus cocktails at night. While the café itself might look more at home on the streets of Stockholm, this growing chain actually originated in Scotland. In the day, you can nip in for a light bite, a work session (the wi-fi is high-speed and you’re never pressured to leave), or simply to escape the crowds of shoppers on nearby Oxford Street. Once inside, make sure to order its signature kardemummabullar (cardamom buns). Baked on site, they’re sweet, sticky and thickly laced with the fragrant spice.
Söderberg is also a coffee shop. And it’s one that knows its brew: not too bitter but strong and full-bodied. The beans are courtesy of master Swedish roasters Johan & Nyström: not an easy find in this city. The rest of the short menu is unpretentious and features a few simple classics, like open sandwiches and perfectly poached eggs. None of the food is especially out of the ordinary, but the fresh homemade sauces and pickled veggies help to elevate the plates here.
Decorated in mid-century Scandi style, Söderberg is all wood panels, sleek lamps and Swedish glasses. But just before you think it’s too clean-lined and functional, the comfy couches and friendly servers lend it a welcome touch of homeliness. You can even bring your own vinyl and give it a spin on their decks. If you’re in the area and in need of a pitstop, Söderberg is well worth a visit.
Pop in for a cinnamon or cardamom bun still warm from the oven and a Johan & Nyström coffee, roasted in Stockholm. Brunch & lunch options include scrambled, poached or baked eggs on toasted sourdough with a variety of traditional and Scandi sides. For lunch, we offer Swedish open sandwiches piled high with luscious ingredients, like our Räkmacka - prawns with dill, lemon mayo & egg on sourdough. Or enjoy a selection of smaller sandwiches, 'smörrebröd', for an authentic Scandi meal! Hot options include Swedish meatballs with cream gravy as well as Swedish style waffles, warm and crisp and served with savoury or sweet toppings.
Our 1960's Scandi downstairs lounge, furnished with period mid-century Swedish furniture, is the perfect spot to relax with a midday fika (Swedish for having coffee & cake and taking a break!) or a crisp glass of wine & a platter later in the evening.
The lounge is also available to hire for any event from birthday to office parties, with extensive catering and drinks options. There's no hire fee and we're happy to work with you to create your very own personalised event so if you'd like to use the space in the morning, lunch or evening, just get in touch and we'd be delighted to help with the planning!