Story Deli

Restaurants, Italian London
2 Love It
Save it
Story Deli
© Alys Tomlinson

The original Story Deli was in Dray Walk off Brick Lane, and was a strong east London contender in our last knockout contest to find the London’s best pizza. Story Deli then left the Old Truman Brewery and relocated slightly north to a much smaller, more intimate space at the Bethnal Green Road end of Sclater Street – then again to this 'scout hut'.

The pizzas served in this minimally decorated, white-painted room aren’t strictly pizzas. If what you like about pizzas is the dough, then these wafer-thin bases won’t appeal. They’re nice enough (pleasantly soggy in the middle, matzo-like at the edges), but mainly they’re there to hold the super-fresh toppings. These are interesting without being outlandish. Fico (goat’s cheese, figs, parma ham, red onion, capers and salad greens) looked good enough for a photo shoot – served on a board, and a mass of glossy colours – and had flavour to match. Dora romero (chorizo, mozzarella, ‘smashed’ tomato, tomato passata, red onion, mascarpone, rosemary oil and basil pesto) had less visual impact, and little chorizo bite; not surprising, as we found only two slices – we resorted to chilli oil.

You’re not meant to linger – pizzas aside, the menu is limited; a small piece of mixed berry baked cheesecake was the only pudding available, and you’ll be lucky if there’s a choice of wines. Seating is on uncomfortable, own-made stools at long tables made for sharing. The bill will be surprisingly high (pizzas cost £17 and you’ll need at least one each) and you’ll have to pay in cash. An interesting one-off that could probably only survive in the trendier bits of east London.




Venue name: Story Deli
Address: 123 Bethnal Green Road
E2 7DG
Opening hours: Meals served noon-10pm daily
Transport: Tube: Shoreditch High Street overground
Price: Main courses £17
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Average User Rating

4 / 5

Rating Breakdown

  • 5 star:12
  • 4 star:2
  • 3 star:2
  • 2 star:1
  • 1 star:3
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I've been so on the fence about this place, because I can't deny that the pizza was really good. It was beautifully presented and tasty, but still didn't feel like the wholesome, family-run Italian restaurant experience a friend of mine had promised. With pizzas at £17 each, my group decided to share two between us. I left feeling unsatisfied, ripped off and genuinely disappointed, even just in knowing there are some great cheaper places around town to get good pizza.

The minimal decor is intriguing but feels somewhat cold and uninviting. There was no music playing when we went either, which also felt kind of eerie. I'd recommend Story if you're looking for an Instagram-worthy experience, over a solid cheap eat.

Simply the best pizza l've had! Fresh organic ingredients and imaginative combinations. I saw Keira Knightley there with her man!

I love this place, so cool place and beautiful attitude, amazingly fresh ingredients, as Italian this is an alternative way to do PIZZA which is very good and tasty. Can't wait to go back. Fx

Quite the most delicious pizza ever! Expect to pay over the odds for something that is as far removed from Pizza Hut as prime fillet steak is from an economy burger. Fresh, quality ingredients and a perfect balance of flavours. A little piece of heaven.

Really love thism place! the toppings and the crispy pizza make a perfect combination. And the place is truly a cosy environment!

Just adored this place. It has just moved to a new home. I had THE BEST PIZZA i have ever had, beyond delicious. The setting is so chic and inovative, so very clever in every way. The people who do not 'get' story, have no taste or vision, they should stick to the High St.. I f only there were more places which could shine, as Story does. The couple who own it, are wonderful. Close your eyes and ears to anyone who does not understand where you are coming from and heading. A total triumph. You must pay a visit. Worth every penny.

Pizzas £16 each. Not pizza actually, but a flatbread with topping. Hugely overpriced, underwhelming: you are just paying a Shorditch tax for sitting in their shabby chic window. Avoid.

organic flat and round bread for £15, not for me again, I would rather have an Italian pizza.

no quite sure what the fuss is, and I am not sure why they call this "pizza". Very expensive for what is not a pizza but an idea and I guess being location they can charge £15 for their popadom style pizza on a wooden plate, along the one or two tables they have customers have to spend £15 per head min..... if you enjoy pizza's and know pizza's then dont' go here. for great pizza Papegone ( finsbury Park ) Spaca Napoli ( oxford street ) Napule' ( fulham ) rosso pomodoro ( west end) Trattoria Sapori ( stoke newington )

This place really tears me in two directions. It's possibly the best pizza in London but it price tag means you'll probably only go there once. Pizza should always be as good as this but it's always traditionally street food. If they pulled it down to £10 a pizza I think the queue would be round the corner. I'm still furious that a can of sub-standard Coke was £3, I don't give a shit if it's organic.

Decent pizzas but not overwhelming, and they may be organic but they're still overpriced.

Nothing justifies the £15 price tag for a decent pizza. And £10 for the few leaves that they call mixed salad? They're clearly taking the piss. Go there if you want to be ripped off.

the fact that time out gave this 3 stars, makes me not trust a single thing you people have to say from here on in. this is the best pizza i have ever experienced bar none.

This is a beautiful little place with amazing pizza - easily the best in London. Very quirky decor, and the man running the place/cooking was lovely when I was there.

Knocked my socks off. And the folks that run the joint are lovely.

Excellent tasty pizza's in a relaxing and unique setting. Highly recommended, crispy base pizza's with a choice of tasty unusual toppings and great drinks.

The best Pizza I have ever =) definately worth a visit, I thought pizza east was good until I found this gem. Dunno why im writing this tho as this place needs to be kept secrect if you know what i mean =)