Sushi Masa

Restaurants, Japanese Willesden Green
4 out of 5 stars
(14user reviews)

For more than two decades, the wife-and-husband team at Sushi Masa have been dishing up an ample selection of Japanese staples at this inconspicuous Willesden haunt. Little changes, apart from the odd lick of paint, but this is no bad thing. Locals come back time and again, so the dining room is almost always full; even if you’re planning on eating early, it’s worth booking. The chef/proprietor mans the counter at the front, where he crafts all manner of sushi, thickly slicing the faultlessly fresh fish. His wife manages the narrow monochrome dining room with confident authority: greeting regulars, taking orders and overseeing a team of young waiting staff. The extensive menu includes sushi, tempura, noodles, grilled fish, simmered dishes – name any form of classic Japanese cooking, and Sushi-Say probably does it. From the specials list, a generous portion of silky squid sashimi was accompanied by soy-splashed grated horseradish (not wasabi), which had a nose-tingling effect. From the list of reasonably priced set lunches, the salt-grilled mackerel was sweet-fleshed and also large. A cup of cold saké made a decent accompaniment.


Venue name: Sushi Masa
Address: 33B Walm Lane
Transport: Tube: Willesden Green
Do you own this business?
Static map showing venue location

Average User Rating

4.1 / 5

Rating Breakdown

  • 5 star:10
  • 4 star:1
  • 3 star:0
  • 2 star:0
  • 1 star:3
1 person listening
1 of 1 found helpful

I am japanese. I have to say I was disappointed, even if the food is fresh, the amount is to laugh about, and believe me we have small portions in Japan, I ordered Moriawase Tempura and Ebi which translates into vegetable and prawn, for an outrageous 23 pounds I got 3 vegetable pieces and 2 prawns. What is this?!?!, when you offer less and less and drive prices higher every time, you basically kill the economy and make it impossible for anyone to enjoy anything. There are better places for the quality they serve and absolutely better quantities. Stay away.


Sushi Masa is an absolute hidden gem located less than a 5-minute walk from Willesden Green station. Delicious fresh sushi provided with attentive staffs and light modernistic décor.

We went in a large group and ordered a mixture of Sushi, Sashimi, including a number of additional starters all equating to around roughly £40 per head. I would highly recommend trying the “Fatty Tuna & Nigiri Platter”. Japanese food at it’s best from this husband and wife duo.

We have just moved to Willesden Green. We love Japanese food so we were delighted to see a Japanese restaurant near our place and went there for lunch. We paid £29 for a katsudon, a salmon teriyaki, a bowl of rice and a portion of agedashi tofu. The portions were small, and the quality very average. My girlfriend and have been eating Japanese food regularly for 20 years. Considering the quality of the food and the sizes of the portions, I would have expected to pay half the price at most. What made the experience even worse was the waitress. She was either extremely rude or has zero education. When I gave my debit card to pay the bill, she told me very loudly "excuse-me, tip is not included". I knew it was not included as it was written on the bill. I just replied "ok", as in "ok, I hear you". She said again, very loudly "excuse-me, will you add tip to the debit card or do you want to leave cash?" I then got really annoyed. I really dislike it when a restaurant tries to force you to leave a tip. Nothing was special, the food was very average, it is very expensive, the portions are small, we sat 30 min at most to eat our lunch and just left. I ended up leaving £2 tip because of my girlfriend. If i had been there on my own, I would have left zero tip because of the waitress' attitude. I for sure will not go back there. I would rather take the tube and travel a bit further for a better Japanese restaurant (and better waiters/waitresses)

Firstly let me say - Sushi Say is an outstanding restaurant. That is why its packed, every night, with locals, japanese who know and travel here and the occasional celeb. I find some of the comments here rather baffling, but look closely and it seems the negative ones are written by the same person! Anyway, don't listen. I've been going to Sushi Say for many years, in fact its one of the only places I will go back to time after time. Service is excellent, always well staffed, attentive, friendly and efficient. The food is top draw, with the best of it being the raw cuts. I'm not sure will not find better Sashimi, in huge portions (2cm thick tranches of Toro) for what is I think a decent price, anywhere in London, and I've eaten at Matsuri and other top restaurants for double the price. In fact I think I'll go tomorrow...

Been here 4 times and yes the service is a bit up and down BUT the Sushi is awesome!!! It is all about the quality of the rice and how well prepared, the appropriate amount of wasabi and the serving temperature , to which on all occassions my sushi has been served to an extremely high and consistent standard. If you are a Sushi nutter , this is the place for you. Other menu items are ok and good but Sushi is where it is head and shoulders above many wannabes

I just ate the Tempura Udon as the reviewer describes and its the best I've tasted - and I've been to Japan. The broth was so tasty and the batter so crispy. Also I had the seafood dumplings - also delicious. I was by myself and walked in off the street at 7pm and got a stool seat, but had to be out by 8pm because of another booking, but service was very fast. The 2 dishes and a Asahi costed 20 pounds.

I have been going to Sushi-Say for years now and it is still, I think, the best sushi place in London. I have traveled all over Japan and what you get in Sushi-say is very close to what you get over there. I always look forward to going to eat there but you will need to book in advance, as it is very popular. I hope this review helps! Enjoy!

0 of 1 found helpful

I have been there many times and the food is excellent. The service perfect, too.

0 of 1 found helpful

really fresh fish, amazing mouth watering sashimi and good prices for such excellent dishes! Highly recommended!

0 of 1 found helpful

Great food, great service. I go to Sushi-say at least once a month and have never experienced bad service. Highly recommended

0 of 1 found helpful

Many happy Sundays spent heading to Sushi-Say for lunch, a warm welcome and excellent food for a very reasonable price.

Snap up exclusive discounts in London

Time Out's handpicked deals — hurry, they won't be around for long...