Sweet Thursday

Restaurants, Pizza De Beauvoir Town
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Sweet Thursday

Between ‘lousy Wednesday’ and ‘waiting Friday’ is ‘sweet Thursday’, so said John Steinbeck in his book of the same name. Hopefully, this new De Beauvoir pizzeria, sandwiched between a caff and a betting shop, didn’t choose its name as a comment on the neighbours.

With a wine shop at the front and a pizzeria at the back, a lot of thought has gone into the retro-meets-modern design of the place. The diner-style red and yellow tables are topped with tomato tins containing cutlery, and cola bottles full of chilli oil, while staff mill around in ‘pizza’ and ‘wine’ emblazoned T-shirts.

Shaped, topped and baked in the open kitchen at the back of the restaurant, the puffy-crusted and thin-based pizzas range from classic marinara and margherita to the less expected cauliflower, gorgonzola and walnut. With a more generous application of the nuts and cheese, the latter could have been great, while the ratios of the slow-roasted pumpkin, pepper and speck ham version were also out of balance.

The chef here gets top marks for innovation – and not the wrong kind, his combos are well thought out – but a few tweaks would move the food at this attractive pizzeria from merely satisfactory to very appealing.


Venue name: Sweet Thursday
Address: 95 Southgate Rd
N1 3JS
Opening hours: Meals served noon-10pm Mon-Sat; noon-9pm Sun.
Transport: Tube: Haggerston rail
Price: Meal for two with drinks and service: around £50.
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Average User Rating

4.1 / 5

Rating Breakdown

  • 5 star:9
  • 4 star:0
  • 3 star:3
  • 2 star:2
  • 1 star:0
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Seriously, the reviews praising the pizza make me think, once again, how unfortunate Londoners are in having not had NY pizza. How deprived they are!

The pizza here is fine. It's thin like NY-style pizza but I was dismayed at the general lack of rich flavour in my pumpkin pizza (with Gorgonzola and provola). I had made it veg, so sans bacon, so maybe that made all the difference?! Also the pizza is served as a whole pie without being cut into quarters. When I flagged a staff member down to return it and have the pizza be cut, she acted like I was majorly pissing her off. Why would you NOT just serve a pizza cut?! 

Also the service is poor. I sat and waited a bit for a server to pay attention to me - even though there were only three other tables being served. Shame.

Sweet Thursday is a pretty good neighbourhood joint - open during the day as well as the evening and with a good selection of wines (none on the cheaper side) to buy and take away. The pizzas are very tasty and there's a good choice, although the bases can be a tad thick and underdone. The atmosphere is relaxed, which extends to the staff - they've never done effusive or especially attentive on any visit! But I'm very glad it's there nonetheless.

I absolutely love this place. Sadly, it's no longer my local but their gluten free pizza is hands down the best in London. Trust me, I've tried a lot...


I visited Sweet Thursday for the first time last week and loved it. My partner is gluten intolerant so pizza isn´t usually on the menu, but Sweet Thursday offer all of their pizzas on a gluten free base. There was barely a difference in taste to my normal dough and both our pizzas were great. 

This is the perfect place to have a midweek relaxed meal with friends, some nice pubs down the road as well!

Situated in a quiet Islington neighbourhood is Sweet Thursday, serving woodfired pizzas and a large selection of wines.  The pizzas are good but not amazing (we’ve had better at Franco Manca)  – not a destination restaurant but somewhere to try if you are in the area. However, make it your destination if you have kids and want to have a semi-peaceful meal. That’s because the restaurant has a small but functional play area and the classic crayons etc (and high chairs/baby changing). Our little ones loved the ‘Micky’ pizzas! Adults loved the chocolate cake.

Brunch at Sweet Thursday is also pretty decent and they run special wine tasting and coffee tasting sessions which are extremely fun and informative.

I had lunch here at the weekend, I had a pizza, my girlfreind had a salad. I can't tell you how impressed I was with the food. The pizza had so much flavour and colour, it was delicious. My girlfriend had some kind of salmon salad and said it was 'the best salad I've ever had' - and trust me she eats a lot of leaves. Top marks, well done.

Great interior and friendly service, but very disappointing food. Rocket and pear salad was watery and our pizzas (one regular and one gluten-free) underbaked (in particular the GF one), too chewy and with too much cream and very sparse toppings.

What an amazing place! The wine tasting evening is a wonderful opportunity to try new wines & delicious antipasti and to meet new people. Sweet Thursday has a warm and welcoming atmosphere and the Italian staff are perfectly attentive despite a buzzing restaurant of customers. The pizzas are interesting and authentic and we will definitely be returning soon for more!!

The pizzas are superb, the staff are friendly and the atmosphere is relaxed and very De Beauvoir. Also worth noting that brunches are bloody tasty on a hungover Sunday morning. I am biased though as it's just round the corner from me.

The pizzas are very good. and now I just found out you can get delivery through their partner DineIn.co.uk. I will be going back for sure.

The best pizza I've had since Napoli- loved the porchetta and fennel topping and their super fresh and light tomato sauce is the real deal. Also, it is a lovely relaxed room to hang out in and the staff are really enthusiastic and nice. I know they have won over the locals but they have also won over this west-londonder. I'll be back.

These pizzas are superb. Personally I recommend adding one or two toppings to the margherita, and keeping them quite simple, as the dough and tomato are the best bit. House wine in different sized carafs is also a good idea. Worth travelling to.