The Potato Project – CLOSED

Restaurants, British Soho
4 out of 5 stars
(7user reviews)
The Potato Project – CLOSED

An informal Soho spot focusing not only on potatoes, but on one specific type of potato – the humble jacket.

Please note, The Potato Project has now closed. Time Out Food editors, December 2018.

The jacket potato. A meal so unpretentious, it makes chips with curry sauce seem exotic. Even those who cannot boil an egg can put a potato in an oven until its skin goes crisp and its middle steams itself into what comfort would taste like if it weren't an abstract noun. Which ought to make it a foolish thing to base a business on; too basic, too easy, too obvious. But The Potato Project promises to take spuds up a notch, offering middle-class toppings such as roasted artichoke, smoked ham hock and salted ricotta (not all at once).  

The pleasingly steamy little café – mostly focused on takeaway trade but with a few seats for those wanting to eat from a plate – was packed thanks to a queue of hungry carb-loaders. Our tatties were filled to order but pre-cooked, which did rather compromise their crisp outside but of course meant the wait was a few minutes, rather than a few hours.

Disappointingly, the menu sounds better than it tastes. That ham hock came with cheddar and piccalilli – all good flavours, just not enough of them. Chilli beef ragu and blue cheese had the opposite problem: the con carne, though piled high, was bland and fire-less. But the spuds are cheap as, well, chips. Most of the menu will leave you with change from a fiver, making these some of the cheapest eat-in bellyfuls you’ll find in W1. Buy one, get your 3pm afternoon slump free.


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The Potato Project – CLOSED says
We're The Potato Project - the baked potato company. We are passionate about providing a quality fresh menu and an atmospheric, homely and exciting experience for all our customers.
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Venue name: The Potato Project – CLOSED
Address: 27 Noel St
Transport: Tube: Tottenham Court Road or Oxford Circus
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Average User Rating

3.7 / 5

Rating Breakdown

  • 5 star:1
  • 4 star:3
  • 3 star:3
  • 2 star:0
  • 1 star:0
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1 of 1 found helpful

Just what I needed on a cold grey winters work lunchtime break.  Loved the sweet potato, cooked perfectly with a very generous topping portion.  I bit pricey to eat here on a weekly basis but I'll be coming back for another as a treat for myself.

1 of 1 found helpful

Quick stop in Soho for a cosy jacket potato lunch. Lovely twists like Sweet Potato with Pesto and dried tomatoes. 

Great concept, executed brilliantly!  Classic fillings have elevated the jacket potato to the next level.  Then there are the twists which are even better!  Try the BBQ duck.

Lovely staff to boot


I've been to this place twice already and surprisingly both times there were nobody else there but me and the lady working there seemed a bit bored and tired. Such a shame, because I really like their concept. It is way more than a traditional jacket potato. Each one of the options on the menu are a complete meal. The second time I went there the potato was a bit over-roasted and its skin looked quite burnt, but the first time it was absolutely perfect and made me fall in love with baked potatoes all over again. All of the toppings sound really delicious to me. I will definitely try more. (Plus, they are on the Too Good To Go app, so you can grab a bargain before their closing time as well as help to reduce food waste)


Potato Project

Potato potato potato.


This is more than just potato.

This is potato covered in some of the best combinations for potato you’ve ever seen

Curry? Check. Mexican bean salad? Check. Homemade beans and mozzarella? Double check. 

Cannot think of anything more comforting than one of these bad boys covered in one of their stews or curries, it’s just so good. 

Yes you may balk at the cost for some of the more expensive, but given it’s still all under £7 to £8 and will fill you up more than enough, it’s well worth the monies. 

I had a Shepard's Pie ragué potato today and the flavouring was delicious. I will be going again and again and so on.... 


A blessing on a cold day - I'm a real advocate of jacket potato shops, there just aren't enough of them. The menu is divided into classics and more unusual topping options. Sadly a shepherd's pie and ricotta topping from the more adventurous offer was dry and disappointing, so on my second visit I opted for beans and cheese - delightfully heavy on the cheese and the best lunch I've found for under a fiver in a while. 

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