123 Boutique

Shopping, Womenswear Brick Lane
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123 Boutique
123 Boutique

This avant-garde, four-storey mini department store opened in 2010 in a Grade II-listed warehouse on the corner of Brick Lane and Bethnal Green Road. The Dover Street Market of the East End isn’t packed with big brands or accessories, however, but – whisper it – recycled clothing.

The former secret HQ of a firm that used to sell dodgy shooters to London’s underworld is now a rambling bazaar, with accessories and books spread out over antique furniture and fittings. Wonky wooden stairs lead to other floors. Indie designer JJ Hudson’s NHS label takes over the light-filled top floor, his rag-tag ripped T-shirts painstakingly reworked into leftfield designs. The second floor house’s 123’s core project, a self-titled fashion label that just happens to be completely sustainable.


Venue name: 123 Boutique
Address: 123 Bethnal Green Road
E2 7DG
Opening hours: Open noon-7pm Tue, Wed, Fri, Sat; noon-8pm Thur; 11am-6pm Sun
Transport: Tube: Shoreditch High Street rail
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