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If you like your clothes stores to offer more than just rails of apparel, Aida is the Shoreditch outlet for you. Marketing itself as a neighbourhood hangout, it invites you to pull up a flea-market pew in its in-store café. Those just interested in clothes won’t be disappointed either: Aida is bursting at the seams with chic indie labels, from Minimum for girls to Knowledge Cotton for boys. It also covers the gamut of wardrobe needs, with T-shirts and beachwear among city-friendly daywear and occasion pieces. The merchandising (clothes spilling artily out of Scandi furniture and super-sleek industrial design) gives the place an exclusive boutique air, but prices are varied: ladies can bag a dress for £75, or splash out on one for £255, while gents can go for a basic shirt for £45, or go all out on a sharp, off-the-rack blazer.
We take time to source brands that share our philosophy in both their style and their story. From the ground floor, home to our coffee shop and collection of womenswear, to the lower floor’s carefully compiled menswear edit. Our curated homewares range celebrates small independent makers, and our coffee is sourced from local roastery Exmouth Market. Every element of the store is a reflection of our commitment to originality, high quality and effortless style.
Take a seat and watch Shoreditch roll by through the floor to ceiling windows at the front of the store, whilst sipping on one of our famous Rose Lattes. The pink drink went viral last year, and continues to be an Instagram favourite (and a taste divider).
Our continual aim is to make AIDA a space where everyone feels welcome - to connect, discover and inspire.
Visit our online store at www.aidashoreditch.com
Follow us on social media @aidashoreditch